Marketing Data Platform Specialist

Qualifications

• Basic Qualifications:
• 8+ years of relevant work experience with a Bachelor’s Degree or at least 5 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 2 years of work experience with a PhD, OR 11+ years of relevant work experience.
• Preferred Qualifications:
• 9 or more years of relevant work experience with a Bachelor Degree or 7 or more relevant years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 3 or more years of experience with a PhD
• Bachelor’s degree in Computer Science, Statistics, Engineering, Mathematics, Data Science, Information Systems, or a related quantitative or technical field.
• 7+ years of experience in data engineering, data management, marketing data operations, business intelligence, analytics, or related data-focused roles.
• Master’s degree in Data Science, Big Data Engineering, Statistics, Information Systems, Business Analytics, or a related technical discipline.
• Proven experience designing and maintaining scalable data pipelines, integrations, and data models that support marketing activation, personalization, reporting, and measurement.
• Experience integrating internal, external, and client-provided datasets, including structured and semi-structured data sources.
• Hands-on experience preparing, cleansing, transforming, validating, and reconciling large, complex datasets for business use.
• Experience supporting data onboarding, ingestion, or integration processes, including requirements gathering, file validation, issue resolution, and stakeholder coordination.
• Strong understanding of data quality management, data governance, privacy principles, and approval processes.
• Experience with dashboarding and visualization tools such as Tableau, Power BI, or Looker to support campaign performance reporting, KPI monitoring, and stakeholder decision-making.
• Strong SQL and analytical skills, with experience working with large-scale data environments, cloud data platforms, data warehouses, or big data ecosystems.
• Strong cross-functional collaboration, project management, and communication skills, with the ability to translate complex technical topics into clear business language.
• Experience working with marketing automation, personalization, customer engagement, CRM, CDP, or MarTech platforms.
• Experience supporting client data onboarding, marketing audience creation, segmentation, or campaign activation use cases.
• Knowledge of campaign measurement approaches, including KPI definition, control groups, A/B testing, audience performance analysis, incrementality, or attribution concepts.
• Practical understanding of AI/ML-enabled segmentation, predictive modeling, personalization, automation, or data quality monitoring in marketing or customer engagement environments.
• Experience partnering with Marketing Analytics teams to build campaign performance dashboards, reporting views, executive summaries, or optimization insights.
• Information for US Applicants
• Work Hours
• Varies upon the needs of the department.
• Travel Requirements
• This position requires travel 5-10% of the time.
• Mental/Physical Requirements
• This position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.
• Visa is an EEO Employer