Senior Performance & Media Manager

Job Purpose

Role Overview

• Hardee’s marketing team is looking for an experienced Media & Performance Senior Manager to lead and optimize integrated media activities across the Middle East.
• This role oversees:
• Media strategy, planning, and execution
• Performance management across Digital and Traditional Media
• Campaign delivery across all major channels including TV, Radio, Outdoor, Cinema, Social, Search, Display, Video, Programmatic, and Delivery platforms
• The role requires a balance of:
• Strategic thinking
• Strong analytical capability
• Commercial decision-making
• Stakeholder and agency management

1. Media Strategy & Leadership

• Define and lead the overall Media and Performance Marketing strategy across Middle East markets
• Translate business objectives into actionable and measurable media strategies
• Ensure alignment with Hardee’s regional marketing goals and priorities
• Drive integrated media thinking across Digital and Traditional channels

2. Digital Media Management

• Manage and optimize performance across:
• Social Media platforms (Meta, TikTok, Snapchat)
• Search and Display (Google Ads)
• Video and Programmatic platforms
• Mobile apps and delivery platforms
• Continuously improve campaign performance through targeting, creatives, and optimization techniques

3. Traditional Media Management

• Lead planning, execution, and optimization across:
• TV
• Radio
• Outdoor
• Cinema
• Print
• Ensure effective offline media buying and execution aligned with campaign goals

4. Integrated Campaign Execution

• Drive full-funnel media planning combining Digital and Traditional channels
• Support:
• Product launches
• Value campaigns
• Promotions and brand initiatives
• Ensure consistency and synergy across all customer touchpoints

5. Performance Tracking & Optimization

• Monitor campaign performance across all channels
• Optimize:
• Channel mix
• Budget allocation
• Media weights and frequency
• Audience targeting
• Focus on key outcomes:
• Traffic
• Customer acquisition
• Conversion
• Sales growth

6. Analytics & Insights

• Build and manage performance dashboards and reporting frameworks
• Analyze:
• Consumer behavior
• Market trends
• Competitor activity
• Media landscape
• Translate data into business actions and optimization opportunities

7. Stakeholder & Agency Management

• Work closely with media agencies across markets
• Partner with:
• Creative teams
• Digital teams
• CRM teams
• Operations
• Present campaign performance, insights, and recommendations to leadership

8. Budget Management

• Manage and control media budgets across all markets
• Ensure optimal allocation across channels and platforms
• Maximize efficiency and return on investment

9. Innovation & Best Practices

• Drive adoption of best practices in:
• Media buying
• Audience targeting
• Attribution models
• Build a strong test-and-learn culture
• Continuously identify new opportunities to improve performance

1. Media & Strategy Expertise

• Strong understanding of Digital and Traditional Media
• Deep knowledge of integrated media planning
• Ability to connect media investments with business outcomes

2. Technical & Tools Knowledge

• Hands-on experience with:

• Meta, Google Ads, TikTok, Snapchat, YouTube

• Understanding of Traditional Media planning and buying
• Experience with:

• GA4, Firebase, Adjust

• Reporting tools like Excel / Power BI
• Knowledge of media KPIs:
• ROAS, CPA, CPM, CTR, CAC, GRPs, Reach, Frequency

3. Analytics Capability

• Strong data interpretation and problem-solving skills
• Ability to analyze large datasets
• Experience in campaign measurement and attribution
• Understanding of customer behavior and media consumption

4. Management Skills

• Strong stakeholder and communication skills
• Ability to manage multiple campaigns and markets
• Strong organizational and prioritization skills
• Experience presenting to senior leadership

5. Behavioral Skills

• Strong ownership and accountability
• Detail-oriented with focus on execution excellence
• Agile and adaptable in fast-paced environments
• Self-starter and collaborative team player

Qualifications & Experience

• 8+ years in Media / Performance / Digital Marketing
• Experience across both Digital and Traditional Media
• Background in QSR, FMCG, Retail, or E-commerce preferred
• Experience managing multi-market campaigns in MENA is a plus
• Bachelor’s degree in Marketing, Business, or related field
• Fluent in Arabic and English
• Experience working in multicultural environments