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Senior Performance Marketer
rtCamp Inc.
Remote, IND
Full-time
Senior · 4+ years experience
Remote
INR 1200000-1800000 yearly / year
Discovered 3 weeks ago
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Full Job Posting
Location
- Remote
Salary
- INR 12,00,000 - 18,00,000/year (~ USD 13,000 - 21,000/year)
- If you know how to run paid campaigns that attract the right decision-makers and convert them into real opportunities, this role is for you.
- rtCamp is looking for a Paid Campaign Specialist who can plan, execute, and optimize high-performing campaigns across LinkedIn, Google, Meta, and other channels. You’ll work closely with content, design, and product teams to ensure every ad is on-message, on-brand, and conversion-ready.
- We’re not looking for a button-clicker - we’re looking for someone who knows how to scale B2B paid acquisition, build predictable funnels, and drive qualified demand.
Key responsibilities
- Plan, run, and optimize paid campaigns across LinkedIn, Google Ads, Meta Ads, and retargeting channels for B2B audiences.
- Own full-funnel performance: audience segmentation, messaging, targeting, bidding, and landing page alignment.
- Build dashboards and reports using Looker Studio + GA4 to track CAC, CPL, ROAS, and pipeline contribution.
- Collaborate with content writers and designers to create high-performing ad creatives, landing pages, and variations for A/B tests.
- Monitor campaign health daily: budgets, pacing, lead quality, and conversion rates.
- Conduct competitive research and recommend positioning, messaging angles, and creative directions.
- Create audience frameworks, keyword strategies, and remarketing workflows tailored to enterprise buyers.
- Run experiments across audiences, hooks, formats, and channels to find growth opportunities.
- Ensure tracking, attribution, and UTM structures are clean and consistent across campaigns.
- Present insights, learnings, and actionable recommendations to business and leadership teams.
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