Senior Parts and Service Marketing Consultant
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Key skills for this role
About the Role
Caterpillar Inc. seeks a Senior Parts and Service Marketing Consultant to drive profitable parts and service revenue growth. The role involves developing and executing specialized marketing initiatives, leading projects, and collaborating with global teams.
Key Skills for This Role
Responsibilities
- Lead teams and training for specific projects and/or purpose
- Drive POPS growth through development of products and programs
- Delivering new products and programs globally or regionally
- Gathering and providing VOC and VOD to engineering, manufacturing, purchasing, pricing and logistics teams
- Developing, Coordinating and Presenting Training materials to various audiences
- Forecasting/Business Planning
- Drive Promotional Strategy / coordination
- Competitive Analysis
- Segmenting, targeting and positioning market opportunities to gain market share
- Managing Parts Variance
- Brand Advocate for Caterpillar branded parts
- Partner with industry groups to align strategies
Requirements
- College degree or equivalent marketing/product experience
- 9 12 years of specific industry, product and/or field experience
- Strong communication, presentation and training skills
- Proficiency in data analysis
- Strong project management skills
- Must be able to travel 50% internationally
Full Job Posting
Role Definition
- As a Senior Parts and Service Marketing Consultant, you will serve as the expert responsible for the development and execution of specialized initiatives to drive profitable parts and service revenue and POPS growth.
- The role of this assignment is that of an individual contributor who has established a reputation as an expert in a specific parts and service marketing field.
- Assignments/projects are complex and strategic in nature.
What You Will Do
- Lead teams and training for specific projects and/or purpose
- Mentor team members within broader Parts & Service organization
- Drive POPS growth through development of products and programs
- Delivering new products and programs globally or regionally
- Gathering and providing VOC and VOD to the engineering, manufacturing, purchasing, pricing and logistics teams
- Developing, Coordinating and Presenting Training materials to various audiences
- Works along with senior management in planning major programs and objectives for the Division
- Forecasting/Business Planning
- Drive Promotional Strategy / coordination
- Competitive Analysis
- Segmenting, targeting and positioning market opportunities to gain market share
- Managing Parts Variance
Required Qualifications
- College degree or equivalent marketing/product experience
- 9 12 years of specific industry, product and/or field experience. Or equivalent experience
- Candidate must demonstrate Caterpillar’s values of Integrity, Commitment, Excellence and Teamwork
- Ability to deal with sensitive issues, mentor and coach, and/or persuade others on new methods of equipment application, new technology and distribution methods
- Self starter and team player
- Strong communication, presentation and training skills
- Proficiency in data analysis
- Accomplished in the use of business tools for communicating ideas
- Strong project management skills
Preferred Qualifications
- Experience in Machine inspections and product support background
- Broad business background, specific long term product or industry knowledge and excellent communication skills
- Ability to build strong relationships with various stakeholders at all levels
- Previous 6 Sigma Black Belt or project management experience
Additional Information
- Must be able to travel 50% Internationally
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