Senior Media Planner (B2B Strategy)

Building and stewarding paid media plans across Paid Search, Paid Social (LinkedIn, Meta), and Programmatic (Display, Video, CTV, Audio), from initial planning through in-flight reallocations, optimizations, and incremental investment scenarios

Analyzing performance data to guide cross-channel budget allocation across the funnel, from awareness through demand capture

Developing recommendations on media mix, audience and account targeting, creative strategy, KPIs, and measurement frameworks in partnership with the strategist

Conducting audience, competitive, and market research using tools such as 6sense or Demandbase, Pathmatics, GWI, Resonate, and platform insights

Partnering with activation, creative, and analytics teams to keep strategy and execution aligned

Working with client marketing, sales, and RevOps teams on ICP definition, target account lists, and how media-sourced leads and accounts flow into their systems

Monitoring pacing and performance trends, flagging risks and opportunities early

Leading testing and learning initiatives across channels and documenting what the team learns

Developing cross-channel performance forecasts to set expectations and inform planning

Delivering insights, performance updates, and recommendations through client-facing presentations, reports, and planning documents

Managing relationships with media vendors and platform partners: evaluating new partners, negotiating rates and added value, and holding vendors accountable to performance

Proactively bringing clients recommendations on new vendors, channels, and formats worth testing, with a clear point of view on fit and expected impact

Staying on top of platform incentives, rebates, credits, and beta programs, and making sure clients take advantage of the ones they qualify for

Contributing to new business efforts, including RFP responses and prospect audits

Building expertise in client industries, buyer journeys, and the B2B media landscape

Using AI tools to speed up research, analysis, and plan development, with judgment about where they help and where they don't

Staying current on emerging platforms, B2B media trends, and best practices

3-5 years of experience in paid media planning, paid media management, or digital strategy in an agency or B2B marketing environment

Multi-channel experience across Paid Search, Paid Social, and/or Programmatic platforms including Google Ads, LinkedIn Campaign Manager, Meta, DV360, or similar

Demonstrated experience developing, optimizing, analyzing, and reporting on paid campaigns across both brand and demand objectives

Strong understanding of full-funnel media planning, audience strategy, and performance measurement across the customer journey

Experience partnering with analytics teams on tracking, reporting frameworks, and dashboards

Familiarity with attribution methodologies and measurement frameworks

Experience working directly with media vendors and platform reps, including evaluating proposals and negotiating terms

Strong analytical and problem-solving skills with exceptional attention to detail

Proficiency in Google Sheets, Docs, and Slides, and media reporting platforms

Excellent written, verbal, presentation, and interpersonal communication skills

Strong organizational and project management skills, with the ability to manage multiple clients and priorities at once

Experience planning B2B media for SaaS, technology, financial services, or other considered-purchase categories

Hands-on experience with ABM platforms (6sense, Demandbase) or intent data

Familiarity with CRM and marketing automation platforms (Salesforce, HubSpot, Marketo) and how media performance connects to lead and opportunity data

Experience supporting large, complex accounts with multiple stakeholders

Experience contributing to integrated media strategy and campaign testing frameworks