Director, Paid Search

Leading and developing a team of 4–5 Paid Search Managers and Associate Directors, providing strategic guidance, coaching, and professional development support

Overseeing a portfolio of enterprise Paid Search clients, ensuring flawless execution, retention, growth, innovation, and strategic alignment across accounts

Driving integrated, data-informed Paid Search strategies that align to client business objectives, cross-channel initiatives, and overall digital marketing goals

Serving as a senior strategic partner and leadership presence across client relationships, providing oversight on recommendations, deliverables, escalations, and long-term growth opportunities

Partnering cross-functionally with Client Services, Paid Media leadership, and channel teams to identify opportunities for account growth, operational efficiency, and integrated media strategies

Establishing and maintaining testing frameworks, innovation roadmaps, and thought leadership initiatives to evolve client performance and advance Paid Search best practices

Ensuring quality assurance, operational excellence, and adherence to department processes and standards across the account portfolio

Supporting onboarding and mentorship across the Paid Search team, including training on strategy, communication, business acumen, and platform expertise

Contributing to department operations, resource management, process improvements, and strategic initiatives to support continued team and business growth

Acting as a strategic advisor to Paid Search leadership by proactively surfacing account opportunities, business risks, team insights, and recommendations

Supporting new business initiatives through audits, pitches, and strategic recommendations for prospective Paid Search clients

Maintaining expertise across Paid Search and broader digital marketing channels, including Paid Social, SEO, Content Marketing, Programmatic, and Email Marketing

In select cases, directly managing high-profile accounts to stay current on evolving technologies, platform capabilities, and industry trends while testing and scaling new strategies across the department

Serving as a thought leader on AI and the evolution of search, collaborating with the SEO team to translate emerging trends into holistic search strategies and actionable recommendations for clients

7+ years of experience working in paid media advertising comprising of media planning/buying in paid search within an agency/client environment

2+ years prior staff management with development and mentoring experience, as well as the ability to navigate difficult personnel situations and conflicts

Extensive experience developing, optimizing, analyzing, and reporting on paid search campaigns

Experience with data analytical tools such as Google Analytics

Strong working experience in Google suite, Excel, Asana (project management)

Experience with creating paid search customer acquisition campaigns for a diverse range of clients and verticals (multi-location and lead gen preferred)

Excellent oral, written, and interpersonal skills, with the ability to identify and respond to situations quickly

Inherent boardroom leadership and the ability to command a room (remotely) and lead a team.

A maturity and professionalism appropriate for the size and scale of the teams and accounts we are managing