Director, Strategic Partnerships & Digital Media Investment

Owning Wpromote’s media investment function and strategically managing agency spend to maximize client value and commercial outcomes

Developing investment strategies across priority media partners, including Joint Business Plans (JBPs), upfront commitments, incentive programs, and principal commercial agreements

Providing investment and negotiation recommendations based on agency spend, forecasting, client needs, historical performance, marketplace dynamics, and partner opportunities

Managing strategic investment agreements from negotiation through activation, pacing, reconciliation, and value realization

Translating negotiated agreements into clear activation plans, ownership models, and requirements for internal teams

Establishing processes and controls that provide visibility into partner commitments, risks, opportunities, and earned, outstanding, and deployed value

Partnering with Finance, Legal, Commercial Strategy, and Revenue Operations to ensure accurate documentation, invoicing, reconciliation, and recognition of commercial agreements

Supporting priority pitches and RFPs under $50 million by leading media exercises, commercial analyses, and investment recommendations

Translating Wpromote’s investment scale, partner agreements, and commercial advantages into tangible client value propositions

Serving as the connective point across Media, Sales, Partnerships, Finance, Legal, and Commercial Strategy for investment-related initiatives

Building and continuously improving Wpromote’s investment infrastructure by developing scalable tools, reporting, documentation, and agency-wide operating standards, including the deals library and investment trackers

Driving automation and AI integration across investment reporting, forecasting, pacing, reconciliation, and opportunity identification

Establishing reporting and success metrics that connect investment activity to client value, partner performance, revenue, profitability, and value realization

Building trusted relationships across the media ecosystem while serving as a senior internal resource on investment strategy, partner economics, and commercial opportunities

Mentoring colleagues and contributing to a collaborative, accountable, and continuously learning culture

Potentially hiring, managing, and developing team members as the function grows, with future direct-report responsibility considered part of the evolving scope of the Director role

6-8 years of experience in media investment, media buying, agency commercial strategy, or a related discipline, ideally within a major agency, holding company, or scaled independent agency

Experience managing significant media investment across multiple channels, with linear television, CTV, and streaming experience highly valued

Demonstrated experience negotiating and managing agency-level upfronts, JBPs, spend commitments, incentive structures, and principal commercial agreements from activation through reconciliation

Strong knowledge of traditional investment principles and the evolving media ecosystem, including programmatic, major platforms, retail media, and emerging channels

Deep understanding of investment economics, including forecasting, commitments, incentives, rebates, credits, added value, makegoods, margin impact, and value realization

Ability to leverage agency spend, commercial agreements, and partner relationships to create incremental client and agency value

Strong analytical and financial acumen, with the ability to translate investment data into negotiation strategies, commercial recommendations, and executive-level decisions

Experience building scalable processes, reporting, systems, and controls for a growing investment function

Strong program management skills and the ability to bring structure, sound judgment, and accountability to complex or evolving initiatives

Excellent communication and presentation skills, with the ability to influence senior leaders, clients, partners, and cross-functional teams

Ability to balance strategic leadership with hands-on execution in a highly matrixed organization

Experience mentoring colleagues and managing and developing team members as the function grows

Established relationships across the media owner, platform, and advertising ecosystem are a plus

A collaborative and inclusive leadership style grounded in curiosity, accountability, and continuous improvement