Associate Director, B2B Strategy

6–8 years of hands-on experience planning, activating, and optimizing multi-channel B2B media campaigns across Paid Search, Paid Social, and Programmatic (Display, Video, OTT, Audio, DOOH).

Proven ability to connect full-funnel media strategies to measurable outcomes including pipeline acceleration, sales velocity, and ROI.

Practitioner-level working knowledge of:

Analytics tools: GA4, Adobe Analytics

Tagging & tracking: Google Tag Manager (GTM) or equivalent

Ad platforms: DSPs (The Trade Desk, DV360), LinkedIn Ads, Google Ads, Meta Ads, and other social ad platforms

SEO/content tools: SEMrush, Ahrefs, or equivalent

Expertise in audience segmentation, creative alignment, and measurement planning using ABM platforms (Demandbase, 6sense) and intent data sources (Bombora, G2, LinkedIn).

Strong analytical skills to interpret performance data, identify opportunities, and make in-flight optimizations.

Ability to collaborate with creative teams to ensure messaging aligns with buyer journeys, verticals, and personas.

Deep working knowledge of CRM systems (Salesforce, HubSpot, Microsoft Dynamics) and marketing automation platforms (Marketo, Pardot, HubSpot Marketing Hub), including hands-on configuration, workflow creation, and reporting.

Experience deploying operational solutions in CRM/MAP systems—such as lead routing, lifecycle stage definitions, scoring models, attribution setup, and dashboard creation.

Familiarity with sales engagement platforms (Outreach, Salesloft) and sales intelligence tools (ZoomInfo, Apollo).

Proven ability to assess and improve sales and marketing alignment using structured frameworks like maturity maps, resource planning models, and digital transformation roadmaps.

Experience integrating martech, adtech, and datatech platforms to create scalable go-to-market systems.

Ability to manage and execute cross-functional projects involving sales, marketing, and technical teams.

Strong knowledge on best-in-class B2B measurement models including MTA, MMM and other advanced marketing analytics methodologies.

Experience in B2B SEO and content syndication strategy.

PR and earned media strategy experience within a B2B context.

Experience managing marketing to sales handoff optimization and collaborating closely with sales enablement teams

Certification in leading martech or analytics platforms (e.g., Demandbase, 6sense, Google Analytics 4, Salesforce).