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Senior Marketing Specialist, UK & Nordics

Insider One
London, GBR
Full-time
Senior · 4+ years experience
Hybrid
Discovered 2 weeks ago
HubSpotMarketoEloquaPardotSalesforceSpotify
Free

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  • Build and own the marketing strategy and execution for the UK, Benelux & Nordics, working closely with the global marketing team, your local team of marketing specialists, and the local sales team, to increase awareness, drive engagement, generate leads, and support conversion rates.
  • Manage all local marketing activities: demand generation, ABM, events, customer marketing, web, content, and PR.
  • Own the event marketing programme calendars, organising both Insider One-led events and external industry events; manage all aspects of the projects, from speaker recruitment to logistics.
  • Create locally relevant assets to support sales and campaigns — for example, case studies, whitepapers, and guides.
  • Work closely with sales to measure programme performance and lead quality.
  • Act as the go-to for your market, providing insight on trends, unmet needs, and opportunities to deliver greater value to clients by extending company offerings.
  • Identify emerging markets and market shifts whilst staying fully aware of new products and competitive status. Develop and implement fresh sales/marketing initiatives, strategies, and programmes to capture key demographics.
  • Present marketing, revenue, and realistic forecasts to the management team.
  • Collaborate with Marketing, Sales Operations, Sales Engineering, and Sales Enablement functions to ensure alignment and success.
  • Maintain a clean, up-to-date pipeline and forecast accurately – after all, marketing and demand-gen is a balancing act!
  • Minimum 4+ years in B2B SaaS marketing, with a proven track record in demand generation, field marketing, and event management.
  • Strong leadership skills with experience in building and managing teams.
  • Good knowledge of the digital space.
  • Experience with marketing automation and CRM tools (for example, HubSpot, Marketo, Eloqua, Pardot, Salesforce).
  • Excellent oral and written communication skills, with the ability to create and pitch compelling marketing materials; strong creative problem-solving skills.
  • Extraordinary attention to detail.
  • Excellent event planning and execution skills.
  • The ability to maintain a positive attitude and thrive in a fast-moving environment.
  • Be part of a diverse team that’s as global as it gets — where every voice is heard and 50+ nationalities build together.
  • Level up with internal trainings covering AI fundamentals, coding, foreign languages, and a wide range of personal development skills.
  • Feed your curiosity with access to Spotify, LinkedIn Learning, Blinkist, MasterClass, and CloudGuru.
  • Become a Shareowner through our eligibility-based “ESOP” and own a piece of what you build.
  • Help build the team you want to work with and enjoy rewarding referral bonuses.
  • Opportunities to give back to your community through volunteering and purpose-driven social impact projects.
  • From global retreats to team-building activities, expect year-round events that turn into lifelong memories.

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