Senior Marketing Specialist
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Key skills for this role
About the Role
Boutiqaat is hiring a Senior Marketing Specialist – Digital Channels to own customer acquisition, engagement, and retention strategies. You will develop and optimize performance and CRM campaigns across multiple channels, lead localization, and drive data-driven improvements.
Key Skills for This Role
Responsibilities
- Develop and optimize strategies for performance and CRM campaigns across social media, email, SMS, push notifications, WhatsApp, and in app messaging
- Execute localized marketing strategies to drive brand awareness, acquisition, and engagement
- Lead content adaptation and localization across all channels
- Plan and coordinate partnerships and brand activations to maximize reach and ROI
- Collaborate with creative teams to develop high performing campaign assets
- Own and manage the campaign calendar, ensuring alignment and timely delivery
- Monitor campaign performance and take corrective actions to meet targets
- Design and refine segmentation strategies using behavioral, transactional, and demographic data
- Build and optimize customer journeys across the lifecycle
- Deliver personalized, timely communications across channels
- Analyze key CRM and social metrics (open rates, CTR, conversion, retention, lifetime value)
- Own campaign reporting with actionable insights and optimization recommendations
Requirements
- Bachelor’s degree in Marketing, Business, Data Analytics, or related field (master’s is a plus)
- 5–7 years of experience in CRM or digital marketing
- Experience with email marketing, SMS campaigns, and customer segmentation
- Strong familiarity with social media, CRM, and growth marketing platforms
- Hands on experience with analytics tools (Excel, Google Analytics, or similar)
- Proficiency in MS Office and Google Workspace
- Fluent in English (Arabic is a plus)
- Strong understanding of customer lifecycle management, retention, and performance marketing
- Advanced analytical skills with ability to turn data into actionable insights
- Strong communication and stakeholder management skills
Full Job Posting
Role Overview
- Boutiqaat is looking for a Senior Marketing Specialist – Digital Channels to take ownership of customer acquisition, engagement, and retention strategies.
- The role involves turning insights into action and campaigns into measurable success.
What You’ll Be Doing
- Develop and optimize strategies for performance and CRM campaigns across social media, email, SMS, push notifications, WhatsApp, and in app messaging.
- Execute localized marketing strategies to drive brand awareness, acquisition, and engagement.
- Lead content adaptation and localization across all channels.
- Plan and coordinate partnerships and brand activations.
- Collaborate with creative teams to develop high performing campaign assets.
- Own and manage the campaign calendar.
- Monitor campaign performance and take corrective actions.
- Design and refine segmentation strategies using behavioral, transactional, and demographic data.
- Build and optimize customer journeys across the lifecycle.
- Deliver personalized, timely communications across channels.
- Analyze key CRM and social metrics and own campaign reporting.
- Conduct market and competitor analysis, and lead A/B testing.
What You Bring to the Table
- Bachelor’s degree in Marketing, Business, Data Analytics, or related field (master’s is a plus).
- 5–7 years of experience in CRM or digital marketing.
- Experience with email marketing, SMS campaigns, and customer segmentation.
- Strong familiarity with social media, CRM, and growth marketing platforms.
- Hands on experience with analytics tools (Excel, Google Analytics, or similar).
- Proficiency in MS Office and Google Workspace.
- Fluent in English (Arabic is a plus).
- Strong understanding of customer lifecycle management, retention, and performance marketing.
- Advanced analytical skills with ability to turn data into actionable insights.
- Strong communication and stakeholder management skills.
- High attention to detail and proactive, solution oriented mindset.
Why Boutiqaat?
- Join a movement redefining e commerce beauty and lifestyle retail.
- Opportunities for hands on experience, expert mentorship, and real impact.
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