Digital Innovation Manager
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Key skills for this role
About the Role
Boutiqaat is hiring a Digital Innovation Manager to lead AI-powered marketing, customer experiences, and digital product innovations. The role involves developing an AI innovation roadmap, implementing generative AI and predictive models, and collaborating with cross-functional teams.
Key Skills for This Role
Responsibilities
- Develop and lead Boutiqaat’s AI innovation roadmap across marketing, content, CRM, loyalty, and digital product experiences
- Identify and implement emerging technologies such as Generative AI, AI agents, predictive models, and automation tools
- Align AI initiatives with key business goals including revenue growth, customer retention, operational efficiency, and brand differentiation
- Implement AI solutions for campaign optimization, audience segmentation, media targeting, and automated performance insights
- Deploy AI powered tools for content creation across social media, influencer campaigns, SEO, and product content
- Introduce machine learning models for predictive retention, churn prediction, dynamic segmentation, and personalized messaging
- Collaborate with Marketing, CRM, Product, and Tech teams to integrate AI into customer journeys, loyalty programs, and engagement strategies
- Partner with Product and Engineering teams to build AI powered features such as smart search, recommendations, virtual try ons, personalization tools, and automated notifications
- Lead prototyping, pilot programs, A/B testing, and proof of concept initiatives to scale innovative AI solutions
- Work with Data, BI, and Engineering teams to ensure strong data infrastructure supporting AI initiatives
- Evaluate AI platforms, Martech solutions, and external technology vendors
- Drive organization wide AI adoption through training, playbooks, and cross functional collaboration
Requirements
- Bachelor's degree in computer science, Data Science, Engineering, or related field (master's preferred)
- 5–8 years of experience in AI/ML, digital innovation, marketing technology, or product management
- Strong knowledge of AI/ML concepts, Generative AI, LLMs, data pipelines, and marketing technology stacks
- Experience with cloud platforms (GCP, AWS, Azure, Oracle) and containerized solutions
- Hands on experience with marketing automation platforms, CRM systems, CDPs, and AI content tools
- Strong analytical thinking, stakeholder management, and project leadership skills
Full Job Posting
Overview
- Boutiqaat is looking for a Digital Innovation Manager who can combine AI expertise, digital marketing intelligence, product thinking, and strong project leadership to help transform our digital system into a more intelligent, automated, and insight driven platform.
- This role will drive the next generation of AI powered marketing, customer experiences, and digital product innovations.
What You’ll Be Doing
- Develop and lead Boutiqaat’s AI innovation roadmap across marketing, content, CRM, loyalty, and digital product experiences.
- Identify and implement emerging technologies such as Generative AI, AI agents, predictive models, and automation tools.
- Align AI initiatives with key business goals including revenue growth, customer retention, operational efficiency, and brand differentiation.
- Implement AI solutions for campaign optimization, audience segmentation, media targeting, and automated performance insights.
- Deploy AI powered tools for content creation across social media, influencer campaigns, SEO, and product content.
- Introduce machine learning models for predictive retention, churn prediction, dynamic segmentation, and personalized messaging.
- Collaborate with Marketing, CRM, Product, and Tech teams to integrate AI into customer journeys, loyalty programs, and engagement strategies.
- Partner with Product and Engineering teams to build AI powered features such as smart search, recommendations, virtual try ons, personalization tools, and automated notifications.
- Lead prototyping, pilot programs, A/B testing, and proof of concept initiatives to scale innovative AI solutions.
- Work with Data, BI, and Engineering teams to ensure strong data infrastructure supporting AI initiatives.
- Evaluate AI platforms, Martech solutions, and external technology vendors.
- Drive organization wide AI adoption through training, playbooks, and cross functional collaboration.
What You Bring to the Table
- Bachelor’s degree in computer science, Data Science, Engineering, or a related field (master’s preferred).
- 5–8 years of experience in AI/ML, digital innovation, marketing technology, or product management.
- Strong knowledge of AI/ML concepts, Generative AI, LLMs, data pipelines, and marketing technology stacks.
- Experience with cloud platforms (GCP, AWS, Azure, Oracle) and containerized solutions.
- Hands on experience with marketing automation platforms, CRM systems, CDPs, and AI content tools.
- Strong analytical thinking, stakeholder management, and project leadership skills.
- Experience in beauty, fashion, e commerce, or retail is an advantage.
Why Boutiqaat?
- At Boutiqaat, you won’t just join a company you’ll join a movement redefining e commerce beauty and lifestyle retail.
- Every day offers new challenges, learning opportunities, and a chance to help build a smarter, more efficient operation from the ground up.
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