Senior Marketing Services Manager
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Key skills for this role
About the Role
Drive cardholder engagement through strategic marketing, digital campaign execution, AI integration, and strong partnerships with financial institutions in Saudi Arabia.
Key Skills for This Role
Responsibilities
- Serve as a strategic marketing technology advisor to issuer clients
- Partner with banks and financial institutions to design end to end marketing programs
- Lead the design and execution of multi channel digital marketing campaigns
- Develop audience segmentation strategies and personalization frameworks
- Oversee campaign analytics, reporting dashboards, and performance measurement frameworks
- Leverage AI and machine learning to transform marketing effectiveness
- Champion responsible AI practices and ensure compliance with data privacy regulations
- Demonstrate deep understanding of the Saudi Arabian market and regulatory environment
Requirements
- Deep expertise in digital marketing and marketing technology
- Experience designing and executing multi channel digital marketing campaigns
- Strong understanding of AI and automation tools in marketing
- Deep understanding of the Saudi Arabian market and consumer behavior
- Experience working with financial institutions or fintechs
Full Job Posting
Job Description
- Marketing Services is the strategic marketing arm of Visa that partners with issuing financial institutions, fintechs, and co brand partners to drive cardholder engagement, acquisition, and loyalty.
- We are seeking an experienced Senior Marketing Manager to be a strategic partner to our internal teams and issuer clients across Saudi Arabia.
Key Responsibilities
- Serve as a strategic marketing technology advisor to issuer clients, understanding their business objectives and translating them into effective campaign strategies
- Partner with banks and financial institutions to design end to end marketing programs that drive card acquisition, portfolio activation, spend stimulation, and cardholder retention
- Collaborate with issuer marketing teams to implement best in class campaigns leveraging platforms, sponsorship assets, tools, and data assets
- Present marketing technology solutions, campaign performance insights, and strategic recommendations to senior client stakeholders
- Build strong relationships with issuer partners, acting as a trusted advisor on marketing innovation and digital transformation
- Lead the design and execution of multi channel digital marketing campaigns across paid media, social channels, and programmatic advertising
- Develop audience segmentation strategies, personalization frameworks, and customer journey mapping to maximize campaign effectiveness
- Oversee campaign analytics, reporting dashboards, and performance measurement frameworks to deliver actionable insights
- Stay current with digital marketing trends, emerging channels, and platform updates
- Leverage Artificial Intelligence and Machine Learning to transform marketing effectiveness
- Champion responsible AI practices, ensuring compliance with data privacy regulations and ethical AI governance standards
- Educate and upskill internal teams and issuer clients on AI capabilities
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