Senior Marketing Services Manager
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Key skills for this role
About the Role
Visa seeks a Senior Marketing Services Manager to partner with issuers in Saudi Arabia, designing and executing marketing strategies for cardholder engagement, acquisition, and loyalty.
Key Skills for This Role
Responsibilities
- Serve as strategic marketing technology advisor to issuer clients
- Design end to end marketing programs for card acquisition, activation, and retention
- Lead multi channel digital marketing campaigns across paid media, social, and programmatic
- Develop audience segmentation strategies and customer journey maps
- Oversee campaign analytics and performance measurement frameworks
- Leverage AI for campaign optimization, data analysis, and workflow efficiency
- Champion responsible AI practices and ensure compliance with data privacy regulations
- Educate internal teams and issuer clients on AI capabilities in marketing
- Build relationships with local stakeholders, agencies, and partners
Requirements
- Deep expertise in digital marketing and marketing technology
- Experience with AI and automation tools in marketing
- Knowledge of the Saudi Arabian market and consumer behavior
- Strong client engagement and strategic advisory skills
- Experience in multi channel campaign design and execution
- Familiarity with SAMA guidelines for financial services marketing
Full Job Posting
Role Overview
- Marketing Services is the strategic marketing arm of Visa, partnering with issuers, fintechs, and co brand partners to drive cardholder engagement, acquisition, and loyalty.
- We combine global expertise, proprietary data insights, and cutting edge marketing technology to help issuer clients build winning campaigns.
- We are seeking an experienced Senior Marketing Manager to be a strategic partner to internal teams and issuer clients across Saudi Arabia.
Key Responsibilities
- Serve as a strategic marketing technology advisor to issuer clients, understanding their business objectives and translating them into effective campaign strategies.
- Partner with banks and financial institutions to design end to end marketing programs that drive card acquisition, portfolio activation, spend stimulation, and cardholder retention.
- Collaborate with issuer marketing teams to implement best in class campaigns leveraging platforms, sponsorship assets, tools, and data assets.
- Present marketing technology solutions, campaign performance insights, and strategic recommendations to senior client stakeholders.
- Build strong relationships with issuer partners, acting as a trusted advisor on marketing innovation and digital transformation.
- Lead the design and execution of multi channel digital marketing campaigns across paid media, social channels, and programmatic advertising.
- Develop audience segmentation strategies, personalization frameworks, and customer journey mapping to maximize campaign effectiveness.
- Oversee campaign analytics, reporting dashboards, and performance measurement frameworks to deliver actionable insights.
- Stay current with digital marketing trends, emerging channels, and platform updates to maintain competitive advantage.
- Leverage AI and Machine Learning for work efficiency, campaign optimization, and data analysis.
- Champion responsible AI practices, ensuring compliance with data privacy regulations and ethical AI governance standards.
- Educate and upskill internal teams and issuer clients on AI capabilities and practical applications in marketing.
KSA Market Expertise
- Demonstrate deep understanding of the Saudi Arabian market, including consumer behavior, digital adoption trends, and the evolving payments landscape aligned with Saudi Vision 2030.
- Navigate the KSA regulatory environment, including awareness of SAMA guidelines relevant to financial services marketing.
- Understand the unique characteristics of the KSA market, including high smartphone penetration, a young tech savvy population, and rapidly growing e commerce and digital payments adoption.
- Develop culturally relevant campaigns that resonate with Saudi consumers while aligning with local customs, values, and communication preferences.
- Build relationships with local stakeholders, agencies, and partners to enhance Visa's marketing services footprint in the Kingdom.
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