Senior Marketing Manager, Learning Systems

Support go-to-market planning and execution for key Learning Systems products and programs, including Smart Start, The RCM Certificate Program, Publications, Exams, and Digital Offerings.

Work with Product Managers and Business Development team to develop clear messaging and value propositions for target audiences, including students, parents, teachers, and institutional partners.

Support the development and execution of retail and merchandising campaigns in collaboration with RCM’s dealer and distributor network.

Assist in the creation of sales and marketing collateral, including brochures, digital assets, and promotional materials.

Work with subject matter experts across the Learning Systems portfolio to translate product value propositions into audience-specific content.

Develop and adapt marketing content across multiple channels, including sales collateral, presentations, social media, and web content.

Ensure consistency of messaging and alignment with broader campaign strategies.

Support tracking and analysis of marketing campaign performance, using data and insights to help refine tactics and improve outcomes against KPIs.

Assist in marketing budget tracking and coordination for assigned initiatives and product lines.

Perform other duties as assigned.

5+ years of experience in marketing, preferably in education, publishing, or digital learning sectors.

Experience supporting the development and execution of product marketing strategies.

Experience assisting with marketing budget tracking or coordination.

Post-secondary education in business administration, marketing, or a related discipline.

Knowledge of music education and the music learning market is an asset.

Strong understanding of marketing fundamentals, including brand management, product lifecycle, go-to-market execution, and digital marketing.

Experience working with both digital and physical product marketing.

Strong analytical skills with the ability to interpret data and support actionable insights.

Solid project coordination and organizational skills.

Ability to work effectively in fast-paced, evolving environments.

Strong communication and interpersonal skills.

Passion for music education and familiarity with RCM’s mission and programs is an asset.

Hybrid work arrangement, working on-site at minimum 2 days per week, inclusive of all staff Community Days.

This role has one (1) direct report: Marketing Coordinator, Learning Systems.

Office environment with occasional requirements to work outside of regular office hours.

Up to 15% of travel may be needed for this role to occasionally support conferences, events, dealer relationships, and other partnerships.

Extended periods of sitting and computer use.

This opportunity is for an existing vacancy.

AI Disclosure: AI is not being used to screen, assess, or select applicants.