Senior Marketing Manager, KSA & MEA

About Valvoline Global Operations

Role Overview

Strategic Market Activation

• Translate business plans, OGSM, and commercial priorities into KSA and MEA activation roadmaps.
• Define priorities across distributors, customers, channels, launches, sponsorships, events, and trade programs.
• Establish governance and operating disciplines for consistent delivery while respecting local market requirements.

Commercial Partnership

• Ensure marketing activity supports revenue growth, sell-out, customer acquisition, market development, and channel expansion.
• Provide activation expertise, market feedback, distributor insights, and performance analysis to business planning.
• Build trusted relationships with Commercial, Sales, Finance, distributors, key customers, and regional marketing teams.

Trade and Customer Activation

• Lead trade marketing, distributor activation, key customer programs, product launch activation, promotions, and market development initiatives.
• Provide leadership to KSA trade resources and senior MEA trade marketing leads.
• Translate product value propositions, sponsorship assets, and brand toolkits into practical local activation plans.
• Govern marketing investments by ensuring activities are justified, approved, and measured.

Integrated Marketing and Performance

• Adapt regional brand and campaign platforms for local language, culture, channel, and customer requirements.
• Lead activation planning, investment governance, performance measurement, budget monitoring, and ROI optimization.
• Identify execution risks, market gaps, and capability needs and recommend improvements.

Education and Experience

• A bachelor's degree in Marketing, Business Administration, Commercial Management, or a related discipline is required.
• An MBA or advanced business degree is preferred.
• Significant multi-market leadership experience in trade marketing, customer activation, commercial marketing, channel marketing, or market development is required.
• The role specifies 10+ years of experience.
• Experience in KSA, GCC, Middle East, or Africa markets is strongly preferred.
• Automotive, lubricants, industrial, B2B distribution, or FMCG experience is advantageous.

Knowledge, Skills, and Capabilities

• Strong strategic marketing and commercial business acumen is required.
• Expertise in trade marketing, distributor activation, customer engagement, channel development, and integrated marketing planning is required.
• Strong financial, analytical, and performance management capability is required.
• Strong leadership, communication, influencing, and stakeholder management skills are required.
• Professional fluency in English is required; Arabic is advantageous.

Working Conditions and Travel

• The role operates in a hybrid office environment with regular interaction across commercial, marketing, and functional teams.
• Travel across KSA and MEA may be required for market visits, customer engagement, distributor reviews, events, and leadership meetings.
• Travel is expected to be at least 50%, depending on business needs.
• The role operates across multiple cultures and time zones and must comply with applicable environment, health, and safety requirements.