Senior Marketing Manager

Job Summary

Marketing Leadership and Execution

• Execute the approved business plan, marketing strategy, and brand objectives under the Head of Sales and Marketing.
• Translate strategy into monthly and weekly marketing plans, campaigns, and deliverables.
• Lead the marketing team, assign responsibilities, set deadlines, and conduct regular follow-ups.
• Monitor team performance and ensure KPIs, deliverables, and deadlines are achieved.
• Manage multiple projects, campaigns, and deadlines simultaneously.

Creative Direction and Content

• Provide artistic and creative direction across campaigns, social media, photoshoots, videos, graphic design, packaging, and marketing materials.
• Ensure creative output follows brand identity, positioning, tone of voice, and quality standards.
• Review content, designs, photography, videos, and campaign materials before publication or approval.
• Develop creative concepts and briefs for campaigns, product launches, seasonal activations, and brand initiatives.
• Manage content creators, social media specialists, graphic designers, photographers, videographers, and other marketing team members.

Campaigns and Commercial Performance

• Coordinate influencer collaborations, PR activities, events, product launches, photoshoots, and digital campaigns.
• Maintain and supervise marketing and content calendars.
• Collaborate with Sales to support sales targets and commercial objectives.
• Track campaign performance, social media growth, engagement, leads, conversions, and other marketing KPIs.
• Analyze competitors, market trends, consumer behavior, and opportunities in the beauty and cosmetics industry.
• Prepare marketing performance reports and recommendations for the Head of Sales and Marketing.
• Manage external agencies, freelancers, influencers, suppliers, and creative partners when required.
• Ensure marketing projects are delivered on time and within approved budgets.

Required Skills and Qualifications

• Proven experience as a Marketing Manager, Brand Manager, Creative Marketing Manager, or similar role.
• Strong understanding of branding, artistic direction, visual communication, and creative marketing.
• Strong leadership and people-management skills.
• Ability to provide clear creative direction and constructive feedback.
• Strong understanding of digital marketing, social media, content creation, influencer marketing, and campaign management.
• Ability to translate business strategy into practical marketing actions and deliverables.
• Excellent project management, organization, communication, presentation, and follow-up skills.
• Strong commercial awareness and understanding of marketing's contribution to sales.

Preferred Experience

• Previous experience in cosmetics, makeup, beauty, skincare, fragrance, personal care, or a related industry is highly preferred.
• Understanding of beauty industry trends and consumer behavior.
• Experience managing beauty product launches and campaigns.
• Familiarity with beauty influencers, UGC creators, makeup artists, and relevant industry partners.
• Experience directing beauty-focused photoshoots and video productions is an advantage.
• Knowledge of the UAE and GCC beauty and cosmetics market is an advantage.

Key Performance Indicators

• Execution of the approved marketing strategy and business plan.
• Quality and consistency of artistic and creative direction.
• Campaign execution and achievement of deadlines.
• Brand awareness, digital growth, social media, and content performance.
• Lead generation and contribution to sales objectives.
• Marketing team productivity and performance.
• Successful product launches and activations.
• Marketing budget management and accurate reporting.

Benefits

• Benefits are provided according to UAE law.