Senior Marketing Manager | Al-Futtaim Automotive | Automall
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Key skills for this role
Key Skills for This Role
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Marketing Strategy and Growth
- Define and lead Automall's annual marketing strategy, campaign calendar, and channel plan.
- Align activity with sales priorities, stock movement, customer acquisition targets, and new business growth channels.
- Develop marketing support for non-GCC sales, Japanese imports, export-led acquisition, partnerships, referral programs, insurance opportunities, and corporate channels.
Performance and Customer Marketing
- Own performance marketing across paid search, paid social, marketplaces, display, retargeting, and other digital acquisition channels.
- Strengthen Automall's customer proposition through brand campaigns, content, creative messaging, offers, and customer engagement.
- Build lifecycle communication journeys with CRM and Digital teams to improve nurturing, follow-up, referrals, repeat engagement, and post-purchase engagement.
Campaign Execution and Reporting
- Partner with Sales, Operations, and agencies to ensure campaigns are executable and lead routing is effective.
- Align showroom and digital teams on campaign mechanics and offer communication.
- Manage marketing analytics, budget tracking, campaign reporting, and agency deliverables.
- Link marketing spending to traffic, leads, conversion, sales, and margin contribution.
Requirements
- Ability to lead an annual marketing strategy, campaign calendar, and channel plan aligned with sales and growth priorities.
- Experience managing performance marketing across paid search, paid social, marketplaces, display, retargeting, and other digital acquisition channels.
- Capability to manage marketing analytics, budget tracking, campaign reporting, and agency deliverables.
- Ability to work cross-functionally with sales, operations, CRM, digital teams, and agencies.
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