Senior Manager - Zonal Key Accounts

Role Scope

Volume and Market Share

• Plan account- and category-level volume and market share to achieve budgeted objectives.
• Work with regional teams to identify and capitalize on specific channel and category opportunities.
• Seed and build new product developments to grow future categories.

Brand and Channel Activation

• Integrate brand and channel programs into regional plans to drive volume and category growth.
• Support activation programs with tied-up accounts and maintain activation calendars.
• Liaise with brand teams and external agencies to implement activities on time.
• Achieve fair share of trade visibility for focus brands.

Commercial Propositions and Budgets

• Ensure volume, market-share, and activation delivery according to agreed contracts.
• Optimize trade terms.
• Manage A&P budgets according to plan and phasing by brand and region.

Process and Capability

• Institutionalize a strong process mindset and capability to establish competitive advantage.
• Drive internal and external capability-building programs and initiatives.
• Establish and maintain relationships with industry influencers and key strategic partners.

People Management

• Coach and mentor Regional On Trade Heads and Key Account Managers on industry best practices, channel insights, and consumer insights.
• Establish robust internal and external business reviews.
• Maintain a customer- and consumer-centric culture aligned with Pernod Ricard values.
• Create talent development and succession plans for the sales organization.

Role Requirements

• Ability to plan and deliver account- and category-level volume and market-share objectives.
• Ability to coach and mentor Regional On Trade Heads and Key Account Managers.
• Ability to manage commercial propositions, trade terms, and A&P budgets.
• Ability to build talent development and succession plans for the sales organization.

Posting Dates

• Job posting end date: 2026-09-25.
• Target hire date: 2026-08-31.