Senior Business Development Manager
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Key skills for this role
Role Overview
The Senior Business Development Manager identifies and quantifies market opportunities to drive sustainable business growth.
The role combines commercial strategy, financial analysis, and market intelligence across trade channels.
The position reports to the Head of Commercial Finance and supports strategic decision-making, resource allocation, and route-to-market optimization.
The successful candidate transforms market data into actionable commercial strategies and supports profitable growth.
Key Skills for This Role
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About Pernod Ricard
Pernod Ricard is a premium spirits organization with a diversified portfolio of brands sold in more than 160 countries.
Role Overview
The Senior Business Development Manager identifies and quantifies market opportunities to drive sustainable business growth.
The role combines commercial strategy, financial analysis, and market intelligence across trade channels.
The position reports to the Head of Commercial Finance and supports strategic decision-making, resource allocation, and route-to-market optimization.
The successful candidate transforms market data into actionable commercial strategies and supports profitable growth.
Key Responsibilities
- Analyze market size, outlet universe, consumer trends, competitor activity, and category performance to identify growth opportunities.
- Assess total market potential and segment markets by outlet type, customer profile, geography, and channel.
- Translate market insights into actionable commercial strategies and data-driven growth plans.
- Work closely with Sales and Marketing on strategic decisions, resource allocation, and route-to-market optimization.
Requirements
- Strong financial and analytical capabilities for commercial decision-making.
- Commercially minded strategic approach with the ability to transform market data into actionable strategies.
- Ability to identify, quantify, prioritize, and convert market opportunities into sustainable business results.
- Ability to work closely with Sales and Marketing teams on growth planning and resource allocation.
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