Senior Manager Technology Marketing
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Key skills for this role
About the Role
Baker Hughes seeks a Senior Manager, Technology Marketing to lead technology marketing capability across the company. The role involves go-to-market leadership, competitive intelligence, and people leadership within the Commercial & Technology Marketing Center of Experience.
Key Skills for This Role
Responsibilities
- Define, embed, and govern the Marketing & Communications playbook within the New Product Development (NPD) process
- Develop and govern a structured framework to tier technology commercialization efforts from launch through lifecycle stages
- Define technology portfolio level value propositions and messaging architectures
- Ensure consistency of technology positioning aligned with Baker Hughes brand architecture
- Support business segment Marketing & Communications teams in developing technology marketing assets
- Act as senior marketing interface between Brand, Marketing & External Communications, product management, technology, engineering, and business segment leadership
- Lead competitive intelligence and marketing analysis for assigned technology areas
- Lead, coach, and develop a team of Technology Marketing Specialists
- Define and track outcome based KPIs aligned to CTM performance frameworks
Requirements
- Bachelor's degree in marketing, business, engineering, or related field
- 10+ years of experience in technology marketing, product marketing, or B2B marketing roles
- Demonstrated leadership experience
- Proven success in marketing technologies or solutions in industrial, energy, or technology driven environments
- Strategic mindset with ability to connect technology capabilities to customer and business outcomes
- Experience operating in global, matrixed organizations
Full Job Posting
Join Our Team
- Baker Hughes (NASDAQ: BKR) provides technology and solutions to industrial and energy customers worldwide.
- As a Senior Manager, Technology Marketing, you will play a pivotal role within the Commercial & Technology Marketing (CTM) Center of Experience.
Go to Market Leadership & Activation
- Define, embed, and govern the Marketing & Communications playbook within the New Product Development (NPD) process.
- Develop and govern a structured framework to tier technology commercialization efforts from launch through lifecycle stages.
- Define technology portfolio level value propositions and messaging architectures.
- Ensure consistency of technology positioning aligned with the Baker Hughes brand architecture.
- Support business segment Marketing & Communications teams in developing best in class technology marketing assets.
- Act as the senior marketing interface between Brand, Marketing & External Communications, product management, technology, engineering, and business segment leadership.
Market & Competitive Intelligence
- Lead competitive intelligence and marketing analysis for assigned technology areas.
- Guide the development of competitor benchmarking, differentiation narratives, and objection handling strategies.
- Monitor emerging trends, customer needs, and disruptive technologies to inform marketing strategy.
- Contribute to Baker Hughes’ thought leadership agenda by shaping technology narratives.
People Leadership & Technology Marketing Capability Building
- Lead, coach, and develop a team of Technology Marketing Specialists.
- Embed CTM best practices, standards, and performance expectations across the function.
- Enable and support business segment marketing teams by providing capability leadership and domain expertise.
- Contribute to capability building and continuous improvement across the broader Brand, Marketing & External Communications function.
Performance Management & Governance
- Define and track outcome based KPIs aligned to CTM performance frameworks.
- Use data and insights to optimize messaging, programs, go to market effectiveness, and resource allocation.
- Provide insight driven updates and recommendations to Brand, Marketing & External Communications leadership and senior stakeholders.
To be successful in this role you will:
- Hold a bachelor’s degree in marketing, business, engineering, or a related field.
- Bring 10+ years of experience in technology marketing, product marketing, or B2B marketing roles, with demonstrated leadership experience.
- Have proven success in marketing technologies or solutions in industrial, energy, or technology driven environments.
- Demonstrate a strategic mindset with the ability to connect technology capabilities to customer and business outcomes.
- Have experience operating in global, matrixed organizations.
Desired Characteristics
- Strong leadership in technology and product marketing.
- Strategic thinking and portfolio management expertise.
- Ability to develop customer centric value propositions.
- Excellence in go to market and launch marketing.
- Strong partnership with commercial and sales enablement teams.
- Competitive intelligence and market analysis capability.
- People leadership, coaching, and talent development.
- Executive level communication and stakeholder influence.
- Data driven, outcome oriented decision making.
Working for you
- Contemporary work life balance policies and wellbeing programs
- Comprehensive private medical care
- Life insurance and disability coverage
- Tailored financial programs
- Education assistance
- Generous parental leave
- Mental health resources
- Dependent care support
- Additional voluntary benefits
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