Senior Manager Technology Marketing
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Key skills for this role
About the Role
Baker Hughes is hiring a Senior Manager of Technology Marketing to lead go-to-market strategies, competitive intelligence, and team development. Requires a bachelor's degree and 10+ years in technology marketing.
Key Skills for This Role
Responsibilities
- Define, embed, and govern the Marketing & Communications playbook within the New Product Development process
- Develop and govern a structured framework to tier technology commercialization efforts
- Define technology portfolio level value propositions and messaging architectures
- Lead competitive intelligence and marketing analysis for assigned technology areas
- Lead, coach, and develop a team of Technology Marketing Specialists
- Define and track outcome based KPIs aligned to CTM performance frameworks
Requirements
- Bachelor's degree in marketing, business, engineering, or related field
- 10+ years of experience in technology marketing, product marketing, or B2B marketing roles
- Proven success in marketing technologies or solutions in industrial, energy, or technology driven environments
- Experience operating in global, matrixed organizations
Full Job Posting
Job Title & Summary
- Senior Manager Technology Marketing at Baker Hughes.
- Part of the Commercial & Technology Marketing (CTM) Center of Experience.
- Responsible for how Baker Hughes brings technologies and solutions to market through value articulation, storytelling, and go to market execution.
Key Responsibilities
- Define, embed, and govern the Marketing & Communications playbook within the New Product Development process.
- Develop and govern a structured framework to tier technology commercialization efforts.
- Define technology portfolio level value propositions and messaging architectures.
- Ensure consistency of technology positioning aligned with Baker Hughes brand architecture.
- Support business segment Marketing & Communications teams in developing marketing assets.
- Act as senior marketing interface between Brand, Marketing & External Communications, product management, technology, engineering, and business segment leadership.
- Lead competitive intelligence and marketing analysis for assigned technology areas.
- Guide development of competitor benchmarking, differentiation narratives, and objection handling strategies.
- Monitor emerging trends, customer needs, and disruptive technologies.
- Contribute to Baker Hughes' thought leadership agenda.
- Lead, coach, and develop a team of Technology Marketing Specialists.
- Define and track outcome based KPIs aligned to CTM performance frameworks.
Qualifications & Experience
- Bachelor's degree in marketing, business, engineering, or related field.
- 10+ years of experience in technology marketing, product marketing, or B2B marketing roles with demonstrated leadership.
- Proven success in marketing technologies or solutions in industrial, energy, or technology driven environments.
- Strategic mindset with ability to connect technology capabilities to customer and business outcomes.
- Experience operating in global, matrixed organizations.
Benefits & Work Arrangements
- Flexible working patterns that support productivity and work life balance.
- Contemporary work life balance policies and wellbeing programs.
- Comprehensive private medical care, life insurance, and disability coverage.
- Tailored financial programs, education assistance, generous parental leave, mental health resources, dependent care support, and additional voluntary benefits.
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