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indeed

Senior Manager - Product Management

Hdfc Life Ltd
Maharashtra, IND
Onsite
Discovered 1 weeks ago
ULIP investment marketingProduct managementInvestment communicationFinancial product marketingData storytellingEquity markets
Free

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ULIP investment marketingProduct managementInvestment communication
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Role Overview

The Senior Manager for ULIP and Investment Marketing will strengthen the ULIP brand through fund narratives, customer-friendly insights, and lifecycle management.

The role requires market awareness, analytical ability, creative storytelling, and collaboration across investment, finance, product, and distribution teams.

Investment Marketing and Fund Promotion

  • Craft compelling narratives around ULIP funds, investment philosophy, and market trends.
  • Develop periodic fund insights, performance notes, investment outlooks, and storytelling-driven content.
  • Promote focus funds through data-backed campaigns.
  • Translate market movements and financial trends into clear communication for customers and distributors.
  • Work with Investment, IC, and Finance teams to build transparent and trustworthy narratives.

Market Insights and Strategy

  • Track equity, debt, and hybrid markets along with macroeconomic shifts.
  • Simplify market changes into actionable insights for leadership and distribution.
  • Benchmark competitor ULIP funds to identify differentiation and strategic opportunities.
  • Support product refresh ideas aligned with market cycles and customer expectations.
  • Provide distribution channels with training content, investment stories, and competitive positioning.

Customer Lifecycle and Retention

  • Design end-to-end ULIP lifecycle journeys that improve customer engagement and retention.
  • Create communication strategies that build trust, reduce lapses, and encourage long-term investment holding.

Work Experience

  • 5–10 years of experience in product management, investment communication, or financial product marketing.

Essential Qualification

  • An MBA or PGDM in Finance, Marketing, or a related field is listed as preferred.

Preferred Skills

  • Translate complex financial trends into clear and engaging narratives.
  • Demonstrate execution agility for marketing and communication needs.
  • Collaborate with Investment, IC, Finance, Product, and Distribution teams.
  • Use strong writing, presentation, and customer-friendly explanation skills.
  • Track markets and competitor funds continuously.
  • Design lifecycle communication that improves ULIP persistency and retention.

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