Senior Manager - Product Management
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Key skills for this role
Role Overview
The Senior Manager for ULIP and Investment Marketing will strengthen the ULIP brand through fund narratives, customer-friendly insights, and lifecycle management.
The role requires market awareness, analytical ability, creative storytelling, and collaboration across investment, finance, product, and distribution teams.
Key Skills for This Role
Full Job Posting
Role Overview
The Senior Manager for ULIP and Investment Marketing will strengthen the ULIP brand through fund narratives, customer-friendly insights, and lifecycle management.
The role requires market awareness, analytical ability, creative storytelling, and collaboration across investment, finance, product, and distribution teams.
Investment Marketing and Fund Promotion
- Craft compelling narratives around ULIP funds, investment philosophy, and market trends.
- Develop periodic fund insights, performance notes, investment outlooks, and storytelling-driven content.
- Promote focus funds through data-backed campaigns.
- Translate market movements and financial trends into clear communication for customers and distributors.
- Work with Investment, IC, and Finance teams to build transparent and trustworthy narratives.
Market Insights and Strategy
- Track equity, debt, and hybrid markets along with macroeconomic shifts.
- Simplify market changes into actionable insights for leadership and distribution.
- Benchmark competitor ULIP funds to identify differentiation and strategic opportunities.
- Support product refresh ideas aligned with market cycles and customer expectations.
- Provide distribution channels with training content, investment stories, and competitive positioning.
Customer Lifecycle and Retention
- Design end-to-end ULIP lifecycle journeys that improve customer engagement and retention.
- Create communication strategies that build trust, reduce lapses, and encourage long-term investment holding.
Work Experience
- 5–10 years of experience in product management, investment communication, or financial product marketing.
Essential Qualification
- An MBA or PGDM in Finance, Marketing, or a related field is listed as preferred.
Preferred Skills
- Translate complex financial trends into clear and engaging narratives.
- Demonstrate execution agility for marketing and communication needs.
- Collaborate with Investment, IC, Finance, Product, and Distribution teams.
- Use strong writing, presentation, and customer-friendly explanation skills.
- Track markets and competitor funds continuously.
- Design lifecycle communication that improves ULIP persistency and retention.
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