Senior Manager of Demand Generation at Appzen — San Jose, USA | Base Career

Full Job Posting

As we reengage directly with the market and accelerate new customer acquisition, we're looking for a high-performing Senior Manager of Demand Generation to help fuel pipeline growth across our target segments.

The Senior Manager of Demand Generation will be a key player in scaling our top-of-funnel pipeline and revenue engine.

You'll lead the planning and execution of integrated campaigns across channels—working cross-functionally with Sales, SDRs, Content, and RevOps to build programs that convert.

This is a hands-on, strategic role reporting directly to the VP Growth.

The ideal candidate has strong experience in B2B demand generation, is analytical by nature, and thrives in a fast-paced environment where experimentation, collaboration, and results matter.

AI fluency is a core requirement for this role: the person in this seat uses AI every day to research, build, analyze, and automate, and is always looking for the next place it can create leverage.

The Senior Manager of Demand Generation will be a key player in scaling our top-of-funnel pipeline and revenue engine.

You'll lead the planning and execution of integrated campaigns across channels—working cross-functionally with Sales, SDRs, Content, and RevOps to build programs that convert.

This is a hands-on, strategic role reporting directly to the VP Growth.

The ideal candidate has strong experience in B2B demand generation, is analytical by nature, and thrives in a fast-paced environment where experimentation, collaboration, and results matter.

AI fluency is a core requirement for this role: the person in this seat uses AI every day to research, build, analyze, and automate, and is always looking for the next place it can create leverage.

Campaign Strategy & Execution

Plan and execute full-funnel demand generation campaigns across paid media, ABM, email, content syndication, and webinars.
Build targeted programs for high-priority industries and accounts using 1:many and 1:few ABM approaches.

Monitor campaign performance through tools like HubSpot, Salesforce, GA4, and 6sense.
Leverage insights to continuously optimize performance across channels and tactics.
Own reporting and insights for your campaigns—what worked, what didn't, and why.
Apply AI to analysis and reporting, using it to surface insights faster, spot trends earlier, and automate recurring performance readouts.
5-7 years of experience in B2B demand generation, growth marketing, or performance marketing, ideally in SaaS or enterprise software
Track record of building and optimizing multi-channel campaigns that convert leads into pipeline
Proficiency with marketing tools such as HubSpot (or Marketo), Salesforce, and ABM platforms (e.g., 6sense, Unify)
Strong analytical mindset - you're comfortable interpreting data, building reports, and using insights to drive decisions
Experience collaborating with Sales and SDR teams to drive program success
Excellent project management skills with an ability to prioritize and multitask in a fast-paced environment.
Experience building AI into marketing workflows (prompt libraries, custom agents, AI-driven automation) is a strong plus
A test-and-learn attitude with curiosity, creativity, and grit
Be part of a fast-growing company at the forefront of AI and finance transformation
Own and scale programs that directly impact revenue
Work with a passionate, supportive, and high-performing marketing team
Competitive compensation, benefits, and growth opportunities

Senior Manager of Demand Generation

Job Fit Check

Key Skills for This Role

Full Job Posting

Campaign Strategy & Execution

Apply for this job in 1 click

More jobs at Appzen

Enterprise Account Executive - US

GTM Strategy & Analytics Manager

Senior Oracle Solutions Architect

Senior Manager of ABM Campaigns

Sales Development Representative - London

Enterprise Account Executive - London

Sr. Frontend Developer

Salesforce Developer