Senior Manager, Frontline Marketing, Iraq
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Key skills for this role
About the Role
The Coca-Cola Company seeks a Senior Manager, Frontline Marketing for Iraq to lead the marketing agenda, develop annual business plans, and drive brand and innovation strategies. Requires 7+ years of marketing experience with P&L ownership and expertise in brand strategy, innovation, and data-driven marketing.
Key Skills for This Role
Responsibilities
- Own the marketing agenda of the given market (Iraq)
- Lead ABP and Brand & Innovation plans development, alignment, execution & tracking
- Define and execute the Market ABP agenda and performance through thought leadership on frontier marketing, innovation, and ensuring superior/integrated flywheels execution
- Leverage local agencies and bottlers to ensure full capacity
- Manage a team of up to 3 talents depending on market size/potential
Requirements
- Significant marketing and leadership experience (7+ years)
- Experience in insight & analytics, brand/portfolio strategies, innovation, complex marketing programs management and P&L ownership
- Worked in/with all relevant marketing disciplines: innovation, creative strategy, connections, design, category/brand positioning & growth strategy
- Advanced business, commercial acumen (RGM experience nice to have)
- Growth mindset: curious, dreams big, does what is hard, enterprise mindset
Full Job Posting
Focus, Scope, & Impact
- World class, rounded marketing operator and strategy crafting.
- True E2E marketer.
- Ownership of the marketing agenda of the given market.
- Portfolio wide, E2E marketing scope.
- Lead ABP and Brand & Innovation plans development, alignment, execution & tracking (flywheel / innovation factory).
- Supported by local IMX team but also stretch to lead these disciplines when needed.
- Own market marketing performance.
- Define and execute the Market ABP agenda and performance.
- Team size spans from none to 3 talents depending on market size/potential.
Experience & Critical Requirements
- Significant marketing and leadership experience (7 years+), including insight & analytics, brand/portfolio strategies, innovation, complex marketing programs management and P&L ownership.
- Worked in/with all relevant marketing disciplines: innovation, creative strategy, connections, design, category/brand positioning & growth strategy.
- Advanced business, commercial acumen (RGM experience is nice to have).
- Behaviors: Growth Mindset: curious, dreams big, does what is hard and has an enterprise mindset.
- Passionate and uncompromisable commitment to excellence and servant leadership.
Skills
- Agile
- AI Concepts
- Audience Engagement
- Brand Strategy
- Creative Strategies
- Data Insights
- Data Strategies
- Design
- Design Thinking
- Experimentation
- Ideas Generator
- Influencer Marketing
Additional Information
- Location: United Arab Emirates
- Travel Required: 26% 50%
- Relocation Provided: No
- Job Posting End Date: June 14, 2026
- Annual Incentive Reference Value Percentage: 15
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