Senior Manager, Frontline Marketing, Gulf Countries
Job Fit Check
Base Career helps you apply smarter for this job.
Key skills for this role
About the Role
The Coca-Cola Company seeks a Senior Manager, Frontline Marketing to lead end-to-end marketing for Gulf markets. The role involves shaping annual business plans, driving brand and innovation strategies, and ensuring superior execution across the marketing flywheel.
Key Skills for This Role
Responsibilities
- Lead development and execution of market Annual Business Plans (ABP)
- Translate insight into actionable brand and innovation plans
- Collaborate with local IMX team and agency networks to optimize marketing investments
- Own market level marketing performance metrics, including ROI measurement
- Shape and deploy innovation agendas and frontier marketing initiatives
- Drive cross functional teamwork and system alignment across bottlers and enterprise functions
- Provide leadership and thought partnership on integrated communication, design, and connections planning
- Manage and develop marketing talent
- Champion continuous optimization and rigor in marketing processes
Requirements
- Bachelor's degree in Marketing, Business, or related field
- Minimum 7+ years of progressive marketing experience
- Proven track record in portfolio strategy, innovation, brand positioning, and integrated marketing execution
- Commercial acumen with P&L accountability
- Strong understanding of creative strategy, connections planning, and design frameworks
- Skilled in leveraging analytics to inform brand agendas
- Ability to thrive in dynamic environments
- Strong collaboration and stakeholder management skills
Full Job Posting
Role Overview
- Lead the full end to end marketing agenda for assigned Gulf markets.
- Shape annual business plans, drive brand and innovation strategies, and ensure superior execution.
- Hands on leadership role for a rounded marketer who thrives in complexity.
What You’ll Do For Us
- Lead development and execution of market Annual Business Plans (ABP).
- Translate insight into actionable brand and innovation plans.
- Collaborate with local IMX team and leverage agency networks.
- Own market level marketing performance metrics, including ROI measurement.
- Shape and deploy innovation agendas and frontier marketing initiatives.
- Drive cross functional teamwork and system alignment.
- Provide leadership on integrated communication, design, and connections planning.
- Manage and develop marketing talent.
- Champion continuous optimization and rigor in marketing processes.
Requirements & Qualifications
- Bachelor’s degree in Marketing, Business, or related field; advanced degree preferred.
- Minimum 7+ years of progressive marketing experience.
- Proven track record in portfolio strategy, innovation, brand positioning, and integrated marketing execution.
- Strong understanding of creative strategy, connections planning, and design frameworks.
- Commercial acumen with P&L accountability; experience in Revenue Growth Management (RGM) a plus.
- Skilled in leveraging analytics to inform brand agendas.
- Ability to thrive in dynamic environments.
- Strong collaboration skills and ability to influence stakeholders.
What We’ll Do For You
- Opportunity to impact consumer driven growth for Coca‑Cola brands in a high potential region.
- Access to diverse marketing disciplines and cross system networks.
- Empower innovation and digital experimentation.
- Connect you to regional and global teams.
Additional Information
- Location: United Arab Emirates.
- Travel Required: 00% 25%.
- Relocation Provided: No.
- Job Posting End Date: July 14, 2026.
Apply for this job in 1 click
Skip the repetitive application forms
Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.
Trusted by over 500,000 job seekers on Base Career
More from this employer
More jobs at The Coca-Cola Company
Senior Manager, Frontline Marketing, Gulf Countries
Dubai, UAE
The Coca-Cola Company is hiring a Senior Manager, Frontline Marketing for Gulf Countries to lead the marketing agenda, develop annual business plans, and drive brand and innovation strategies. The role requires 7+ years
Data Scientist
Atlanta, UAE
The Coca-Cola Company seeks a Data Scientist to transform Commercial Product Supply data into actionable insights. The role involves developing predictive models, analyzing data, and delivering scalable analytics solutio
Senior Manager, Frontline Marketing, Iraq
Dubai, UAE
Coca-Cola seeks a Senior Manager, Frontline Marketing for Iraq to lead the marketing agenda, develop annual business plans, and drive brand and innovation strategies. Requires 7+ years of marketing leadership experience
Senior Manager, Frontline Marketing, Iraq
Dubai, UAE
The Coca-Cola Company seeks a Senior Manager, Frontline Marketing for Iraq to lead the marketing agenda, develop annual business plans, and drive brand and innovation strategies. Requires 7+ years of marketing experience
Director Global Security and Asset Protection (GSAP) EME OU
Dubai, UAE
A Global Security and Asset Protection (GSAP) Director is tasked with protecting The Coca-Cola Company from security and high-risk issues that seriously threaten operations, consumer trust or shareholder confidence by de
Director Global Security and Asset Protection (GSAP) EME OU
Dubai, UAE
A Global Security and Asset Protection (GSAP) Director is tasked with protecting The Coca-Cola Company from security and high-risk issues that seriously threaten operations, consumer trust or shareholder confidence by de
Director, Frontline Marketing Iraq
Dubai, UAE
Eurasia Middle East Operating Unit Marketing is undergoing a step-change to deliver more balanced, sustainable growth, powered by deeper consumer intimacy, stronger integration, accelerated innovation, and data- and tech
Director, Frontline Marketing Iraq
Dubai, UAE
Eurasia Middle East Operating Unit Marketing is undergoing a step-change to deliver more balanced, sustainable growth, powered by deeper consumer intimacy, stronger integration, accelerated innovation, and data- and tech
Senior Manager, Frontline Marketing, Gulf Countries
Dubai, UAE
Data Scientist
Atlanta, UAE
Senior Manager, Frontline Marketing, Iraq
Dubai, UAE
Senior Manager, Frontline Marketing, Iraq
Dubai, UAE
Director Global Security and Asset Protection (GSAP) EME OU
Dubai, UAE
Director Global Security and Asset Protection (GSAP) EME OU
Dubai, UAE
Director, Frontline Marketing Iraq
Dubai, UAE
Director, Frontline Marketing Iraq
Dubai, UAE