Senior Manager, Frontline Marketing, Iraq
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Key skills for this role
About the Role
Coca-Cola seeks a Senior Manager, Frontline Marketing for Iraq to lead the marketing agenda, develop annual business plans, and drive brand and innovation strategies. Requires 7+ years of marketing leadership experience with P&L ownership and expertise in brand strategy, innovation, and data insights.
Key Skills for This Role
Responsibilities
- Lead the marketing agenda of the given market (Iraq)
- Lead ABP and Brand & Innovation plans development, alignment, execution & tracking
- Own market marketing performance
- Define and execute the Market ABP agenda and performance through thought leadership on frontier marketing, innovation, and ensuring superior/integrated flywheels execution
- Leverage local agencies and bottlers to ensure full capacity
Requirements
- Significant marketing and leadership experience (7 years+), including insight & analytics, brand/portfolio strategies, innovation, complex marketing programs management and P&L ownership
- Worked in/with all relevant marketing disciplines: innovation, creative strategy, connections, design, category/brand positioning & growth strategy
- Advanced business, commercial acumen (RGM experience is nice to have)
- Behaviors: Growth Mindset, curious, dreams big, does what is hard, enterprise mindset, passionate commitment to excellence and servant leadership
Full Job Posting
Focus, Scope, & Impact
- World class, rounded marketing operator and strategy crafting. True E2E marketer.
- Ownership of the marketing agenda of the given market.
- Portfolio wide, E2E marketing scope. Lead ABP and Brand & Innovation plans development, alignment, execution & tracking.
- Supported by local IMX team but also stretch to lead these disciplines when needed.
- Own market marketing performance.
- Define and execute the Market ABP agenda and performance through thought leadership on frontier marketing, innovation, and ensuring superior/integrated flywheels execution enabled by system alignment and excitement.
- The team size spans from none to 3 talents depending on market size/potential.
Experience & Critical Requirements
- Significant marketing and leadership experience (7 years+), including insight & analytics, brand/portfolio strategies, innovation, complex marketing programs management and P&L ownership
- Worked in/with all relevant marketing disciplines: innovation, creative strategy, connections, design, category/brand positioning & growth strategy
- Advanced business, commercial acumen (RGM experience is nice to have)
- Behaviors: Growth Mindset, curious, dreams big, does what is hard, enterprise mindset, passionate commitment to excellence and servant leadership
Skills
- Agile, AI Concepts, Audience Engagement, Brand Strategy, Creative Strategies, Data Insights, Data Strategies, Design, Design Thinking, Experimentation, Ideas Generator, Influencer Marketing, Market Segmentation, Negotiation, Omnichannel Interactions, Portfolio Strategies, Revenue Growth Management,
Location and Travel
- Location: United Arab Emirates
- Travel Required: 26% 50%
- Relocation Provided: No
Job Posting End Date
- June 14, 2026
Our Purpose And Growth Culture
- We are taking deliberate action to nurture an inclusive culture grounded in our company purpose, to refresh the world and make a difference.
- We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning.
- We focus on four key behaviors – curious, empowered, inclusive and agile.
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