Senior Manager - E-commerce
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Key skills for this role
About the Role
GMG is seeking a Senior E-commerce Manager to own the full P&L, strategy, and operational excellence of digital platforms. The role requires integrating buying, performance marketing, operations, and customer experience to drive growth and profitability.
Key Skills for This Role
Responsibilities
- Own full P&L for assigned e commerce platforms
- Plan budgets and monthly rolling forecasts
- Partner with Buying & Merchandising teams to influence seasonal range selection
- Lead digital and commercial calendar and promotional events
- Direct performance marketing team to meet ROAS, CR, and sessions targets
- Oversee fulfillment ecosystem and optimize click to deliver times
- Drive technology roadmap for e commerce platforms
- Own customer retention and loyalty metrics
- Bridge digital and physical retail for seamless omnichannel experience
Requirements
- 10+ years of experience with 5+ years in a similar e commerce role
- Bachelor's degree in business, marketing, or related field (Master's preferred)
- Full P&L ownership experience
- Experience in digital marketing and performance marketing
- Strong analytical and commercial acumen
Full Job Posting
Role Summary
- As the Ecommerce Manager/ Senior Manager, you are the “owner” of your digital platforms. You hold full 360 degree accountability for the P&L, strategy, and operational excellence of the ecommerce business.
Key Success Drivers including Accountabilities and Responsibilities
- P&L Ownership: Full accountability for the top line revenue and bottom line EBIT for all assigned platforms.
- Budgeting & Forecasting: Plan budget and monthly rolling forecasts, ensuring marketing spend, operational costs, and inventory investments align with growth targets.
- Strategic Buying Involvement: Partner with the Buying & Merchandising teams to influence seasonal range selection and OTB plans.
- Trade and Digital Marketing Planning: Lead the digital and commercial calendar, orchestrating high impact promotional events and brand moments across all digital touchpoints.
- Performance Marketing Oversight: Direct the growth team to ensure ROAS, CR, and sessions targets are met.
- End to End Operations: Take ownership of the fulfillment ecosystem, working with logistics and warehouse teams to optimize click to deliver times and reduce return rates.
- Technology & UX: Drive the technology roadmap for your ecommerce platforms, ensuring a frictionless, mobile first journey.
- Customer Lifecycle: Own the customer retention and loyalty metrics, ensuring the post purchase experience reinforces brand equity and drives repeat purchases.
- Omnichannel Integration: Bridge the gap between digital and physical retail, ensuring a seamless 'One Brand' experience.
Functional/ Technical Competencies
- Analytical and Commercial
- Financial
- Marketing and Digital Marketing
- Ecommerce System Architecture
- Supply Chain and Operations
- Stakeholder Management
Education & Experience
- Bachelor's degree in business, marketing, or a related field (Master's degree preferred).
- 10 years + 5 years related experience in a similar role
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