Senior Manager, Brand Identity
Job Fit Check
Base Career helps you apply smarter for this job.
Key skills for this role
About the Role
RBC is looking for a Senior Manager, Brand Identity to lead the development and execution of RBC's visual identity across all channels. This role involves creating brand guidelines, managing brand initiatives, and ensuring consistency.
Key Skills for This Role
Responsibilities
- Support the development and implementation of comprehensive brand guidelines aligned with business goals
- Support brand initiatives, collaborating with internal teams and external agencies
- Recommend, track and report on brand budgets
- Develop and maintain detailed brand guidelines and monitor brand assets across all channels
- Train internal teams on brand guidelines, values, and messaging
- Serve as the strategic and operational backbone of brand integrity at scale, especially with AI powered tools
Requirements
- Deep understanding of brand management principles, including brand positioning, messaging and identity development
- Brand architecture knowledge: managing sub brands, co branding or product lines
- Awareness of how identity comes to life in video and UX (motion and digital experience)
- Excellent communication skills to articulate brand vision and guidelines
- Data driven approach to evaluating brand performance
- Ability to champion brand identity and gain buy in from cross functional teams
- Meticulous attention to detail for maintaining brand consistency
Full Job Posting
What is the opportunity?
- This role leads the development and execution of RBC's visual identity while ensuring consistent brand messaging across every channel.
- The leader brings cross functional teams together to deliver brand experiences that connect with clients and inspire loyalty.
- Architect RBC's brand identity as a strategic driver of long term value.
What will you do?
- Support the development and implementation of comprehensive brand guidelines aligned with overall business goals.
- Support brand initiatives, collaborating with internal teams and external agencies.
- Recommend, track and report on brand budgets.
- Develop and maintain detailed brand guidelines, ensuring all materials adhere to standards.
- Actively monitor brand assets and usage across all communication channels.
- Train internal teams on brand guidelines, values, and messaging.
- Serve as the strategic and operational backbone of brand integrity at scale with AI powered tools.
What do you need to succeed?
- Strong Branding System Expertise: deep understanding of brand management principles.
- Brand Architecture Knowledge: managing sub brands, co branding or product lines.
- Motion and Digital Experience: awareness of identity in video and UX.
- Excellent Communication Skills.
- Analytical Skills: data driven approach to evaluating brand performance.
- Leadership and Influence: ability to champion brand identity and gain buy in.
- Attention to Detail: meticulous focus on maintaining brand consistency.
What's in it for you?
- Comprehensive Total Rewards Program including bonuses, flexible benefits, and competitive compensation.
- Leaders who support your development through coaching and managing opportunities.
- Work in a dynamic, collaborative, progressive, and high performing team.
- Opportunities to do challenging work.
Apply for this job in 1 click
Skip the repetitive application forms
Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.
Trusted by over 500,000 job seekers on Base Career
More from this employer
More jobs at RBC
Senior Manager, Brand Identity
Toronto, CAN
RBC seeks a Senior Manager, Brand Identity to lead the development and execution of the company's visual identity, ensuring consistent brand messaging across all channels. This creative and strategic role involves archit
Manager, Product Control
Toronto, CAN
RBC is seeking a Manager, Product Control to provide quality support to various banking platforms by performing daily mark-to-market valuation, P&L reporting, and reconciliation. The role requires 2+ years of Product Con
Senior Manager Digital Product Design – Design Systems
Toronto, CAN
RBC is hiring a Senior Manager Digital Product Design to lead the Design System team. You will provide product design direction for a mobile native design system, empower a team, and collaborate with cross-functional par
Senior Manager Digital Product Design – Design Systems
Toronto, CAN
RBC is seeking a Senior Manager to lead the Design System team, providing product design direction and oversight for a mobile native design system at scale. The role involves formulating design hypotheses, aligning with
Senior Manager, Business Information Management and Business Intelligence
Toronto, CAN
RBC is seeking a Senior Manager to lead a team of data and business professionals in providing streamlined reporting and insights across Regional Banking. The role involves overseeing data pipelines, ETL processes, and B
Manager, Product Control
Toronto, CAN
RBC is hiring a Manager, Product Control to support banking platforms by performing daily mark-to-market valuation, P&L reporting, and reconciliation. The role involves liaising with Front Office, Middle Office, and IT t
Manager, Product Control
Toronto, CAN
RBC is seeking a Manager, Product Control to provide quality support to banking platforms by performing daily mark-to-market valuation, P&L reporting, and reconciliation. The role requires 2+ years of product control exp
Senior Manager, Business Information Management and Business Intelligence
Toronto, CAN
RBC seeks a Senior Manager to lead a team of data and BI professionals, overseeing end-to-end data pipeline and reporting solutions for Regional Banking. The role requires expertise in ETL, big data, and team leadership
Senior Manager, Brand Identity
Toronto, CAN
Manager, Product Control
Toronto, CAN
Senior Manager Digital Product Design – Design Systems
Toronto, CAN
Senior Manager Digital Product Design – Design Systems
Toronto, CAN
Senior Manager, Business Information Management and Business Intelligence
Toronto, CAN
Manager, Product Control
Toronto, CAN
Manager, Product Control
Toronto, CAN
Senior Manager, Business Information Management and Business Intelligence
Toronto, CAN