Senior Manager, Brand Identity
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Key skills for this role
About the Role
RBC seeks a Senior Manager, Brand Identity to lead the development and execution of RBC's visual identity, ensuring consistent brand messaging across all channels. The role requires deep branding system expertise, brand architecture knowledge, and strong leadership skills.
Key Skills for This Role
Responsibilities
- Support the development and implementation of comprehensive brand guidelines aligned with overall business goals
- Support brand initiatives, collaborating with internal teams and external agencies
- Recommend, track and report on brand budgets
- Develop and maintain detailed brand guidelines, ensuring all materials adhere to standards
- Monitor brand assets and usage across all communication channels, identifying inconsistencies
- Train internal teams on brand guidelines, values, and messaging
- Serve as strategic and operational backbone of brand integrity at scale, especially with AI enabled tools
Requirements
- Deep understanding of brand management principles, including brand positioning, messaging and identity development
- Brand architecture knowledge: managing sub brands, co branding or product lines
- Motion and digital experience: awareness of how identity comes to life in video and UX
- Excellent communication skills to articulate brand vision and guidelines
- Data driven approach to evaluating brand performance and identifying areas for improvement
- Ability to champion brand identity and gain buy in from cross functional teams
- Meticulous focus on maintaining brand identity consistency across all touchpoints
Full Job Posting
What is the opportunity?
- This role leads the development and execution of RBC's visual identity while ensuring consistent brand messaging and application across every company channel.
- Architect RBC's brand identity as a strategic driver of long term value.
Brand Visual Identity Development
- Support the development and implementation of comprehensive brand guidelines aligned with overall business goals.
- Support brand initiatives, collaborating with internal teams and external agencies.
- Recommend, track and report on brand budgets.
Brand Guidelines Stewardship
- Develop and maintain detailed brand guidelines, ensuring all marketing materials, communications, and employee interactions adhere to established brand standards.
- Actively monitor brand assets and usage across all communication channels, identifying and addressing any inconsistencies or deviations from brand guidelines.
- Train internal teams on brand guidelines, values, and messaging to foster a deep understanding and commitment to the brand.
AI Enabled Brand Governance
- As content volume and velocity accelerate — driven by AI powered tools across RBC — this role serves as the strategic and operational backbone of brand integrity at scale.
Must have
- Strong Branding System Expertise: Deep understanding of brand management principles, including brand positioning, messaging and identity development.
- Brand Architecture Knowledge: Managing sub brands, co branding or product lines.
- Motion and Digital Experience: Awareness of how identity comes to life in video and UX.
- Excellent Communication Skills: Ability to clearly articulate brand vision and guidelines to internal and external stakeholders.
- Analytical Skills: Data driven approach to evaluating brand performance and identifying areas for improvement.
- Leadership and Influence: Ability to champion the brand identity and gain buy in from cross functional teams.
- Attention to Detail: Meticulous focus on maintaining brand identity consistency across all touchpoints.
What's in it for you?
- A comprehensive Total Rewards Program including bonuses, flexible benefits, and competitive compensation.
- Leaders who support your development through coaching and managing opportunities.
- Work in a dynamic, collaborative, progressive, and high performing team.
- Opportunities to do challenging work.
Job Skills
- Brand Marketing, Channels Marketing, Creativity, Customer Service, Decision Making, Industry Knowledge, Knowledge Organization, Long Term Planning, Market Research, Product Services
Work hours/week
- 37.5
Employment Type
- Full time
Platform
- HUMAN RESOURCES & BMCC
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