Senior Growth Marketing Manager

Senior Growth Marketing Manager

• Dubai (on-site, JLT)

• Reports to the VP of Marketing
• The opportunity
• -------------------
• Justlife is the GCC’s leading super app for home services.
• Over 15 million sessions delivered in 10+ cities across the GCC, mostly on the back of one growth marketer and a lot of instinct.
• The next 15 million won’t come the same way.
• We’re hiring our second Senior Growth Marketing Manager to co-own growth alongside an existing peer.
• Channels are saturating.
• Attribution is noisy.
• AI is rewriting how performance marketing works every quarter.
• We need someone who treats CAC, LTV, and incrementality as product surfaces, and who is still in the platforms shipping experiments themselves, not just directing people who do.
• This is not a role for someone who wants to direct strategy from a deck.
• It’s a role for an operator who wants to build the growth engine that takes Justlife from regional leader to category-defining.
• What you’ll actually do
• ---------------------------
• You’ll co-own demand generation across our priority markets.
• UAE and KSA first, then expansion.
• You’ll partner directly with the VP of Marketing, your peer Growth Marketing Manager, and the leaders of Business Development, Supply, Product, and Data.
• In your first 90 days
• -------------------------
• Ship a written diagnostic of the UAE and KSA performance stack.
• Own one market and one service line end to end.
• Rank the top automation bets by hours saved and decision quality.
• Ship one AI loop in production with real guardrails.
• Run a weekly growth sync that moves decisions, not status.
• In your first 12 months
• ---------------------------
• Measurable lift in **incremental NMV per user** across your markets.
• A live incrementality program with geo tests, holdouts, and lift studies that leadership trusts.
• Faster payback without sacrificing retention or service quality.
• AI-enabled performance systems running with real guardrails, not autopilot.
• A small, senior, autonomous team. You’ll hire 1-2 people, not build an empire.
• Earned the right to make trade-off calls without escalation.
• What we’re looking for (must-haves)
• ----------------------------------------
• **5+ years of hands-on performance marketing ownership.** You’ve personally executed campaigns in the last 12 months. We’re not hiring strategists who haven’t touched a platform since 2023.
• **Incrementality fluency.** You’ve designed and run holdout tests, geo experiments, or user-level lift studies. You can explain why ROAS lies and what to do about it.
• **App-first or marketplace experience.** You understand install-to-repeat economics, not just funnel-to-purchase.
• **AI in production.** You’ve personally designed, built, or deployed an AI or automation system that materially improved a performance outcome. Not just used Meta Advantage+ on default.
• Nice to have
• ----------------
• Scale-up experience where you built systems, not just inherited them.
• GCC or emerging-market growth experience.
• Built an MMM or advanced measurement system from scratch, not just used one.
• Hands-on with SQL or Python. Self-serves data, not just briefs.
• How you’ll work with us
• ---------------------------
• You’ll co-own growth with a peer, not compete with one.
• You’ll get budget authority, decision rights, and direct access to the VP of Marketing, Product, Data, Business Development, and Supply.
• No PM gatekeeping.
• You can disagree with senior leaders when the data says so.
• You’ll work with historical user data already in our systems.
• We don’t need polished narratives.
• We need clear decisions, made fast, defended with evidence, and adjusted when wrong.
• Managers here ship too.
• A few signals you’ll recognize if you’re the right fit
• ----------------------------------------------------------
• “Manager” doesn’t mean “stop being hands-on” to you.
• You think in cohorts, not campaigns.
• You think AI is the biggest unlock in performance marketing this decade. And the easiest place to over-trust an algorithm.
• You’d rather automate a workflow than hire someone to run it.
• You think ROAS is a starting point, not a verdict.
• You’d rather lose an argument with data than win one with opinions.

About Justlife