Senior Google Media Buyer
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Key skills for this role
About the Role
A partner company is seeking a Senior Google Media Buyer for a remote, high-impact performance marketing role.
Key Skills for This Role
Responsibilities
- Own end to end execution of Google Ads campaigns across Search, Performance Max, YouTube, Display, Demand Gen, and Shopping, ensuring consistent performance and scalability
- Manage and optimize significant advertising budgets with a strong focus on efficiency, profitability, and growth outcomes
- Design and implement structured testing frameworks covering keywords, audiences, bidding strategies, creatives, landing pages, and campaign structures
- Analyze campaign data to identify trends, diagnose performance issues, and uncover opportunities for scale and improvement
- Continuously improve key metrics including CPA, ROAS, conversion rates, lead quality, and customer acquisition efficiency
- Build and maintain reporting dashboards using tools such as Google Ads, GA4, and Looker Studio to ensure clear performance visibility
- Collaborate closely with cross functional teams including creative, CRO, data, and leadership to enhance overall campaign effectiveness
- Stay ahead of Google Ads updates, automation features, and AI driven marketing innovations to maintain competitive advantage
Requirements
- 3 6 years of hands on experience managing Google Ads campaigns at scale
- Proven track record of managing substantial paid media budgets with measurable performance outcomes
- Strong expertise across Google Ads channels including Search, Performance Max, YouTube, Display, Shopping, and Demand Gen
- Deep understanding of GA4, Google Tag Manager, conversion tracking, attribution models, and offline conversion imports
- Demonstrated ability to improve ROAS and reduce CPA through structured experimentation and optimization
- Advanced analytical skills with strong proficiency in reporting tools, spreadsheets, and performance analysis platforms
- Strong knowledge of keyword strategy, audience segmentation, search intent, and account architecture
- Highly detail oriented with a proactive mindset, strong ownership, and ability to iterate quickly
- Excellent communication skills with the ability to translate complex data into clear, actionable insights
- Genuine passion for performance marketing, optimization, and uncovering growth opportunities through data
Full Job Posting
Role Overview
- This is a remote, high impact performance marketing role focused on scaling paid acquisition across the full Google Ads ecosystem.
- You will take ownership of large scale campaigns spanning Search, Performance Max, YouTube, Display, Demand Gen, and Shopping.
- The role is deeply hands on and analytical, requiring strong expertise in optimization, testing, and performance diagnostics.
- You will be responsible for identifying growth opportunities, improving efficiency, and driving measurable business outcomes such as ROAS, CPA, and revenue growth.
- Working closely with senior leadership, you will help shape acquisition strategy and budget allocation.
- The environment is fast paced, data driven, and built for individuals who thrive on experimentation and continuous improvement.
Accountabilities
- Own end to end execution of Google Ads campaigns across Search, Performance Max, YouTube, Display, Demand Gen, and Shopping, ensuring consistent performance and scalability.
- Manage and optimize significant advertising budgets with a strong focus on efficiency, profitability, and growth outcomes.
- Design and implement structured testing frameworks covering keywords, audiences, bidding strategies, creatives, landing pages, and campaign structures.
- Analyze campaign data to identify trends, diagnose performance issues, and uncover opportunities for scale and improvement.
- Continuously improve key metrics including CPA, ROAS, conversion rates, lead quality, and customer acquisition efficiency.
- Build and maintain reporting dashboards using tools such as Google Ads, GA4, and Looker Studio to ensure clear performance visibility.
- Collaborate closely with cross functional teams including creative, CRO, data, and leadership to enhance overall campaign effectiveness.
- Stay ahead of Google Ads updates, automation features, and AI driven marketing innovations to maintain competitive advantage.
Requirements
- 3 6 years of hands on experience managing Google Ads campaigns at scale.
- Proven track record of managing substantial paid media budgets with measurable performance outcomes.
- Strong expertise across Google Ads channels including Search, Performance Max, YouTube, Display, Shopping, and Demand Gen.
- Deep understanding of GA4, Google Tag Manager, conversion tracking, attribution models, and offline conversion imports.
- Demonstrated ability to improve ROAS and reduce CPA through structured experimentation and optimization.
- Advanced analytical skills with strong proficiency in reporting tools, spreadsheets, and performance analysis platforms.
- Strong knowledge of keyword strategy, audience segmentation, search intent, and account architecture.
- Highly detail oriented with a proactive mindset, strong ownership, and ability to iterate quickly.
- Excellent communication skills with the ability to translate complex data into clear, actionable insights.
- Genuine passion for performance marketing, optimization, and uncovering growth opportunities through data.
Benefits
- Fully remote working arrangement
- Opportunity to manage high impact, large scale Google Ads budgets
- Direct collaboration with senior performance marketing leadership
- High degree of ownership and autonomy over campaigns and strategy
- Access to modern marketing tools, analytics platforms, and experimentation frameworks
- Strong learning and growth environment focused on performance excellence
- Exposure to advanced automation and AI driven advertising systems
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