Senior Director - Performance Marketing
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Key skills for this role
About the Role
A leading e-commerce D2C brand seeks a Senior Director of Performance Marketing to own the full paid media engine with multi-million-dollar monthly budgets. The role requires deep platform expertise, strategic rigor, and P&L ownership, reporting directly to the CEO.
Key Skills for This Role
Responsibilities
- Manage and allocate multi million dollar monthly budgets across Google and Meta based on marginal return
- Design and document pause/hold/scale logic, budget guardrails, and escalation protocols for paid spend
- Own measurement including platform attribution, backend reality, MER, and incrementality testing
- Run creative as a system: concept pipeline, testing taxonomy, briefs, hook/hold analytics, UGC, whitelisting
- Design promo architecture across retail calendar, financing offers, and funnel alignment
- Lead, assess, and structure the performance marketing function with org design authority
- Identify, evaluate, and pilot paid channels beyond Google and Meta
- Drive profitability through contribution margin lens after returns and financing costs
Requirements
- 7+ years in performance marketing with sustained ownership of $1M+/month on each of Google and Meta
- Google depth including PMax era structure, feed, brand/non brand economics
- High AOV considered purchase experience ($1,000+ AOV) in sparse conversion categories
- Has personally built bid, budget, and pause decision systems at scale
- Statistical decision literacy: volume gating, false kill vs. wasted spend trade offs, incrementality test design
- Creative testing systems at scale in a post ATT environment
- Team leadership including senior direct reports
Full Job Posting
About Us
- A leading e commerce company operating a high growth D2C brand in the US market.
- We run a data driven, performance first marketing operation where analytical depth, system thinking, and speed of execution define how capital is deployed across paid channels.
The Role
- We are looking for a Senior Director of Performance Marketing to own the full paid media engine, multi million dollar monthly budgets across search and social platforms.
- Full authority over systems, measurement, creative testing, capital allocation, and team.
- This is a high autonomy, P&L ownership position for a professional who combines deep platform expertise with strategic and operational rigor, reporting directly to the CEO.
The Problems you'll Own
- Primary — Grow revenue while holding margin.
- Grow revenue from a multi million dollar monthly paid budget across the two major platforms while holding contribution margin after returns and financing.
- Secondary — Build the system that runs the scaling decisions.
- Design and document the rules that govern spend — when to pause, when to increase budget, when to pull back — and the measurement each decision depends on.
Responsibilities
- Own Paid Media Efficiency: Manage and allocate multi million dollar monthly budgets across Google and Meta.
- Build Decision Systems: Design and document the pause/hold/scale logic, budget guardrails, and escalation protocols.
- Own Measurement: Platform attribution vs. backend reality, MER, incrementality testing.
- Run Creative as a System: Concept pipeline, testing taxonomy, briefs, hook/hold analytics, UGC, whitelisting.
- Design Promo Architecture: Pulse strategy across the retail calendar, financing offers, funnel alignment.
- Lead the Team: Lead, assess, and structure the performance marketing function.
- Scale New Channels: Identify, evaluate, and pilot paid channels beyond Google and Meta.
- Drive Profitability: Convert paid media efficiency to profit through a contribution margin lens.
Required Qualifications
- 7+ years in performance marketing with sustained ownership of $1M+/month on each of the two major platforms.
- Google depth must be PMax era: structure, feed, brand/non brand economics.
- High AOV considered purchase experience ($1,000+ AOV): sparse conversion, long decision cycle categories.
- Has personally built, not inherited, bid, budget, and pause decision systems at scale.
- Statistical decision literacy: volume gating, false kill vs. wasted spend trade offs, threshold derivation, incrementality test design.
- Creative testing systems at scale in a post ATT environment: concept vs variation discipline, creative analytics.
- Team leadership including senior direct reports.
- Structured approach to new channel evaluation: selection frameworks, pilot design, budget allocation, and kill criteria.
Preferred Qualifications
- Scripting against Meta/Google APIs; Google Ads Scripts.
- Mixed agency + in house background.
- Experience with emerging paid channels (e.g., TikTok, Connected TV, affiliate/partnerships, etc.).
- D2C e commerce background in home goods, furniture, or comparable high AOV verticals.
Total Annual Package
- Total Annual Package (OTE): $220,000–$240,000 + comprehensive benefits
- Base: $185,000–$200,000/year
- Performance bonus: up to 20% of base, paid monthly
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