Senior Digital Marketing Specialist | Emirati Talent
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Key skills for this role
About the Role
Majid Al Futtaim is seeking a Senior Digital Marketing Specialist to execute and optimize integrated digital marketing campaigns across Google Ads, Meta, TikTok, and Snapchat.
Key Skills for This Role
Responsibilities
- Plan, launch, manage, and optimize paid digital marketing campaigns across Google Ads, Meta, TikTok, and Snapchat
- Monitor and optimize campaign performance through bid management, audience segmentation, creative testing, and budget allocation
- Manage and maintain Google Merchant Center and Meta Product Catalogues
- Implement and troubleshoot tracking and measurement frameworks using Google Tag Manager, GA4, and advertising platforms
- Execute on page and technical SEO initiatives including metadata optimization and structured data implementation
- Collaborate with cross functional teams to develop and optimize digital campaigns and creative assets
- Maintain campaign governance through standardized account structures, naming conventions, and process documentation
- Leverage AI, automation, and data driven insights to streamline marketing operations and enhance campaign execution
Requirements
- Bachelor's degree in Marketing, Advertising, Communications, or related field
- 3 4 years of experience in performance or growth marketing within eCommerce or retail industry
- Hands on expertise in Google Ads, Meta, TikTok, and Snapchat advertising platforms
- Proficiency in Google Analytics 4 (GA4), campaign reporting, and data analysis
- Solid understanding of digital marketing performance metrics (CTR, CPC, CPI, CPA, ROAS)
- Excellent communication, analytical, organizational, and collaboration skills
Full Job Posting
Role Summary
- The Senior Digital Marketing Specialist is responsible for executing and optimizing integrated digital marketing campaigns that drive customer acquisition, engagement, website and store traffic, and online conversions.
- Working within a data driven team, the role collaborates closely with cross functional stakeholders to align digital marketing initiatives with business objectives.
ROLE PROFILE
- Plan, launch, manage, and optimize end to end paid digital marketing campaigns across Google Ads (Search, Shopping, Performance Max, Display, YouTube), Meta, TikTok, and Snapchat.
- Monitor and optimize campaign performance through bid management, audience segmentation, creative testing, budget allocation, and performance analysis.
- Manage and maintain Google Merchant Center and Meta Product Catalogues, ensuring accurate product feeds, attribute mapping, and data quality.
- Implement, monitor, and troubleshoot tracking and measurement frameworks using Google Tag Manager, GA4, and advertising platforms.
- Execute on page and technical SEO initiatives, including metadata optimization, structured data implementation, internal linking, and Core Web Vitals monitoring.
- Collaborate with Online Trade, Brand Marketing, Content, and Creative teams to develop, review, and optimize digital campaigns and creative assets.
- Maintain effective campaign governance through standardized account structures, naming conventions, process documentation, and budget management.
- Leverage AI, automation, and data driven insights to streamline marketing operations and enhance campaign execution.
REQUIREMENTS
- Bachelor's degree in Marketing, Advertising, Communications, or a related field; professional certifications in Digital Marketing, Google Ads, or social media platforms are an advantage.
- 3–4 years of experience in performance or growth marketing within the eCommerce or retail industry.
- Strong hands on expertise in Google Ads, Meta, TikTok, and Snapchat advertising platforms, supported by proficiency in Google Analytics 4 (GA4), campaign reporting, and data analysis.
- Solid understanding of digital marketing performance metrics, including CTR, CPC, CPI, CPA, and ROAS.
- Excellent communication, analytical, organizational, and collaboration skills.
- Demonstrates a customer centric, results driven, and innovative mindset.
WHAT WE OFFER
- Work in a friendly environment with positive vibes.
- Work with over 45,000 diverse and talented colleagues guided by our Leadership Model.
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