Senior CRM MarTech Associate/ CRM MarTech Manager
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Key skills for this role
About the Role
CRYPTO.com is seeking a Senior CRM MarTech Associate or Manager to join the Global CRM team in Dubai.
Key Skills for This Role
Responsibilities
- Lead the MarTech function for predictions, owning the roadmap for tools such as CDP, engagement platform, analytics, experimentation, and data pipelines
- Configure and manage CDP connections (e.g. data warehouse, analytics, ad platforms, engagement tools), ensuring high data quality and reliability
- Analyse customer behaviour and transaction data to identify key segments, triggers, and opportunities for personalisation and upsell
- Create retention dashboards and opportunities discovery with LLMs and MCP extensions that elevate the analytics capabilities of the team
- Build and maintain audience definitions and segments in the CDP for acquisition, retention, and experimentation use cases
- Define tracking plans and event taxonomies that capture critical customer behaviours across products and platforms
- Partner with Data to define metrics and dashboards that measure the impact of CRM initiatives
- Write API requirements and payload specifications for MarTech integrations
- Use templating/ scripting to enable dynamic content and complex personalisation logic in CRM campaigns
- Maintain up to date documentation (PRDs, specs, tracking plans, data flows) for all CRM initiatives
- Collaborate with Growth, Product, and Engineering stakeholders to define lifecycle strategies that enhance customer experience, activation, and retention across prediction markets
- Translate commercial objectives into clear lifecycle goals, test plans, and KPIs
Requirements
- 4 7 years of hands on experience managing Customer Data Platforms (CDP) and CRM tools in a high growth environment
- Comfortable with a modern AI stack and orchestrate a working team of AI agents and sub agents to complement the workflows
- Proven track record of driving measurable improvements in retention, engagement, and LTV with advanced technologies
- Experience working with growth and product teams on experimentation, funnel optimisation, and lifecycle programs in a seasonal sporting environment
- Strong SQL skills, with the ability to query large and complex datasets, build audience definitions, and self serve analysis
- Strong understanding of sporting events, sportsbook or/ and options trading
Full Job Posting
Job Overview
- We are seeking a highly skilled and innovative Senior CRM MarTech Associate/ CRM MarTech Manager to join our Global CRM team.
- Reporting directly to the MarTech Director, the successful candidate will play a critical role in executing our segmentation and personalisation strategies.
Responsibilities
- Lead the MarTech function for predictions, owning the roadmap for tools such as CDP, engagement platform, analytics, experimentation, and data pipelines.
- Configure and manage CDP connections (e.g. data warehouse, analytics, ad platforms, engagement tools), ensuring high data quality and reliability.
- Analyse customer behaviour and transaction data to identify key segments, triggers, and opportunities for personalisation and upsell.
- Create retention dashboards and opportunities discovery with LLMs and MCP extensions that elevate the analytics capabilities of the team.
- Build and maintain audience definitions and segments in the CDP for acquisition, retention, and experimentation use cases.
- Define tracking plans and event taxonomies that capture critical customer behaviours across products and platforms.
- Partner with Data to define metrics and dashboards that measure the impact of CRM initiatives.
- Write API requirements and payload specifications for MarTech integrations.
- Use templating/ scripting to enable dynamic content and complex personalisation logic in CRM campaigns.
- Maintain up to date documentation (PRDs, specs, tracking plans, data flows) for all CRM initiatives.
- Collaborate with Growth, Product, and Engineering stakeholders to define lifecycle strategies that enhance customer experience, activation, and retention across prediction markets.
- Translate commercial objectives into clear lifecycle goals, test plans, and KPIs.
Requirements
- 4 7 years of hands on experience managing Customer Data Platforms (CDP) and CRM tools in a high growth environment.
- Comfortable with a modern AI stack and orchestrate a working team of AI agents and sub agents to complement the workflows.
- Proven track record of driving measurable improvements in retention, engagement, and LTV with advanced technologies.
- Experience working with growth and product teams on experimentation, funnel optimisation, and lifecycle programs in a seasonal sporting environment.
- Strong SQL skills, with the ability to query large and complex datasets, build audience definitions, and self serve analysis.
- Strong understanding of sporting events, sportsbook or/ and options trading.
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