Principal Product Manager - Discovery & Onboarding(Exchange)
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Key skills for this role
About the Role
Crypto.com is seeking a Principal Product Manager to own the end-to-end user journey from landing to activation for its Exchange platform. This role requires deep expertise in conversion funnel optimization, onboarding, authentication, and sign-up rewards, with a strong analytics and experimentation background.
Key Skills for This Role
Responsibilities
- Design and implement a comprehensive behavioural analytics framework across Exchange landing pages, covering scroll depth, content engagement, CTA performance, drop off attribution, and device/geo segmentation
- Define the event taxonomy in partnership with Engineering and Data, ensuring every meaningful pre sign up user action is instrumented, labelled, and queryable at scale
- Build and own real time funnel dashboards for landing to sign up conversion journey visibility
- Conduct continuous analysis using session recording and heatmap tooling to surface engagement patterns and conversion opportunities
- Translate behavioural insights into hypotheses and work with Design and Content to optimise page layout, messaging hierarchy, trust signals, and CTA placement
- Run a structured, high velocity A/B testing programme across landing pages, targeting a minimum of four experiments per month
- Own conversion performance and UX quality at every step of the post sign up journey: email submission, email verification, phone submission, phone verification (OTP), and KYC initiation
- Design and own the reward mechanics tied to the sign up event: welcome bonuses, sign up campaign incentives, and promotional offers that activate at account creation
- Own the sign in experience across web, iOS, and Android, targeting time to login below 10 seconds for returning users
- Lead the Exchange's path toward passwordless first authentication: passkeys (FIDO2/WebAuthn) as the strategic direction
- Own session management, device identification, and session hijacking protection in partnership with Security and Risk
- Design and maintain account recovery flows that balance user access needs with ATO prevention
Requirements
- 6–8+ years in Product Management
- Proven experience at a high growth technology company (crypto exchange, fintech, neo bank, or multi asset broker preferred)
- Proven track record owning a sign up, onboarding, or authentication funnel end to end with measurable conversion improvements
- Deep hands on experience with product analytics platforms (Mixpanel, Amplitude, Segment, GA4, or equivalents)
- Able to write SQL to build funnel queries and cohort analyses independently
- Practical experience with session recording and heatmap tooling (FullStory, Hotjar, Microsoft Clarity, or equivalent)
- Experienced in designing and running statistically valid A/B experiments
- Proficient with experimentation platforms (Optimizely, VWO, LaunchDarkly, Statsig, or equivalent)
- Understands end to end event instrumentation: client side event firing, server side validation, and data pipeline to analytics warehouse
- Comfortable discussing OTP delivery architecture, FIDO2/WebAuthn/passkey implementation, session token design, and ATO prevention systems
- Understands how regional compliance requirements (SCA, GDPR, ePrivacy) affect tracking consent flows and authentication architecture
- Demonstrable use of agentic AI tools (Cursor, Claude Code, Gemini, LibreChat, or equivalent) with human in the loop practices
Full Job Posting
About the Role
- Crypto.com Exchange serves tens of millions of users globally, and we are scaling aggressively. This role owns the end to end journey from first visit to fully activated account across four deeply connected areas: Landing & Conversion, Onboarding, Sign up Rewards, and Login & Authentication.
- This is an execution first, high ownership role. The PM who takes it drives stakeholders to unblock, prioritise, and ship — without waiting for direction.
Key Responsibilities
- Landing & Conversion Optimisation: Design and implement a comprehensive behavioural analytics framework across Exchange landing pages.
- Define the event taxonomy in partnership with Engineering and Data.
- Build and own real time funnel dashboards for landing to sign up conversion.
- Conduct continuous analysis using session recording and heatmap tooling.
- Translate behavioural insights into hypotheses and optimise page layout, messaging, trust signals, and CTA placement.
- Run a structured, high velocity A/B testing programme across landing pages (minimum four experiments per month).
- Onboarding Funnel: Own conversion performance and UX quality at every step from email submission to KYC initiation.
- Sign up Rewards: Design and own reward mechanics tied to the sign up event (welcome bonuses, campaign incentives).
- Login & Authentication: Own the sign in experience across web, iOS, and Android; lead path toward passwordless first authentication.
- Own session management, device identification, and session hijacking protection.
- Design and maintain account recovery flows that balance user access needs with ATO prevention.
- Ensure compliance with regional authentication regulations (SCA) without introducing friction.
Requirements
- 6–8+ years in Product Management.
- Proven experience at a high growth technology company (crypto exchange, fintech, neo bank, or multi asset broker preferred).
- Proven track record owning a sign up, onboarding, or authentication funnel end to end with measurable conversion improvements.
- Deep hands on experience with product analytics platforms (Mixpanel, Amplitude, Segment, GA4, or equivalents).
- Able to write SQL to build funnel queries and cohort analyses independently.
- Practical experience with session recording and heatmap tooling (FullStory, Hotjar, Microsoft Clarity, or equivalent).
- Experienced in designing and running statistically valid A/B experiments.
- Proficient with experimentation platforms (Optimizely, VWO, LaunchDarkly, Statsig, or equivalent).
- Understands end to end event instrumentation: client side event firing, server side validation, and data pipeline to analytics warehouse.
- Comfortable discussing OTP delivery architecture, FIDO2/WebAuthn/passkey implementation, session token design, and ATO prevention systems.
- Understands how regional compliance requirements (SCA, GDPR, ePrivacy) affect tracking consent flows and authentication architecture.
- Demonstrable use of agentic AI tools (Cursor, Claude Code, Gemini, LibreChat, or equivalent) with human in the loop practices.
Benefits
- Competitive salary.
- Medical insurance package with extended coverage to dependents.
- Attractive annual leave entitlement including birthday and work anniversary.
- Work Flexibility Adoption: Flexi work hour and hybrid or remote set up.
- Aspire career alternatives through our internal mobility program.
- Work Perks: crypto.com visa card provided upon joining.
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