Senior Commercial Manager

Overview

• Drive revenue and profit growth through effective execution of Brand strategy.
• Foster relationships with customers and internal stakeholders at all levels.
• Understand customer business strategies and growth drivers and develop winning
• Joint Business plans aligned to customer strategic imperatives.
• Conduct in-depth market analysis to identify trends, consumer behaviour, and
• emerging opportunities.
• Provide insights to inform strategic decision-making.
• Ensure innovation plans are landed successfully.
• Collaborate with the marketing team to align commercial strategies with brand
• marketing efforts, ensuring a cohesive and impactful market presence.
• Support the management team in defining budgets, targets and growth driven
• strategies.
• Identify and execute business opportunities to increase brand visibility and
• presence.
• Negotiate cost price changes, range, distribution, shelf positioning, promotional
• activities etc. to build the brand within the customer portfolio.
• Formulating customer specific plans/strategies in line with accountable budgets,
• costing, packaging and retail prices.
• Management of Own Label contracts as appropriate, including securing new
• business, maintaining current business and managing the P&L in a commodity
• driven environment.
• Create and maintain demand forecast at volume, value and profit level along with
• the demand planning team.
• Collaborating with supply chain team to build effective customer service and
• fulfilment to each retailer.
• To understand the pulse of the market and industry . Monitor competitor activity and
• adjust forward plans to ensure brand growth.
• Any other reasonable duties, responsibility or requests that may be issued by
• management from time to time