Senior Brand Manager
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Key skills for this role
About the Role
Typical Accountabilities: Designs, implements and evaluates marketing activities of assigned brand, which may include distribution channel solutions. Reviews marketing programs and implements program changes.
Key Skills for This Role
Full Job Posting
Typical Accountabilities
- Designs, implements and evaluates marketing activities of assigned brand, which may include distribution channel solutions.
- Reviews marketing programs and implements program changes.
- Works with analysts to analyze market data and identify key segment drivers, growth opportunities and business threats.
- Liaises with internal departments and external agencies to ensure full communication and success of marketing plans
- Contributes to creativity of product packaging, presentation and promotional activities
- Typical People Management Responsibility (direct / indirect reports):
- Approximate number of people managed in total (all levels) -
- What is the global remit? (how many countries will the role operate in?):
Education, Qualifications, Skills and Experience
- Essential: Bachelor’s Degree; Experience managing complex projects
- Desirable: MBA in relevant field; Experience in Consumer and/or Managed Markets promotions and/or strategy role; Experience in Insight/Market Research; Sales and/or Sales Leadership experience; Experience in Emerging or DFL role; Understanding of the development and commercialization of pharmaceutical products in the US; Understanding of the US Healthcare environment
- Key Relationship to reach solutions:
- Internal (to AZ or team):
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