Senior Analyst, Data Analytics

Position Details

Employment and Location

• The position is full-time staff and union.
• The role is based at TVO’s Yonge and Eglinton location in Toronto and is on-site.
• The annual salary range is CAD 63,802.62 to CAD 69,754.51.

Data Analytics and Research

• Build data tracking plans and define metrics and KPIs for stakeholders.
• Mine proprietary databases and data warehouses to provide viewer, user, and product insights.
• Design background research, analytics proposals, sample designs, and data instruments.
• Provide insights and reporting to support organizational objectives.
• Analyze behavioral and attitudinal trends in product usage and consumption.

Measurement and Data Tools

• Manage Google Analytics and other digital data instruments, including Twitter, Facebook, YouTube, and Brightcove.
• Implement, maintain, and update tracking tags through Google Tag Manager.
• Work with customer data platforms and developers to build user segments.
• Track and monitor syndicated and proprietary research sources.

Reporting and Stakeholder Support

• Provide television audience analysis for TVO.
• Create weekly and monthly dynamic dashboards and visualizations.
• Present actionable research findings to Programming, Production, Marketing, and other departments.
• Develop business cases recommending options for new tools.

Required Qualifications

• A bachelor’s degree in business, market research, communications, mathematics, statistics, or a related field.
• At least 2 years of experience in data analysis and qualitative and quantitative research findings.
• Advanced SQL query skills and knowledge of relational databases.
• Advanced Google Analytics 4 knowledge and proficiency in Google Tag Manager and tracking-tag implementation.
• Ability to create visualizations and dynamic dashboards using Looker Studio, Google Sheets, Microsoft Excel, and other BI tools.
• Experience with large data sets and reconciling multiple datasets.
• Strong problem-solving, analytical, communication, presentation, interpersonal, and relationship-building skills.

Additional Qualifications

• Experience in media or ed-tech, customer data platforms, Agile and Scrum, or cloud-based data warehouses is an asset.
• The role requires adaptability in a fast-paced environment with shifting priorities and ad hoc requests.
• The successful candidate should demonstrate curiosity, willingness to learn, and the ability to stay current with data analytics and measurement tools.

About TVO

Employee Programs

• TVO supports employee learning through peer-to-peer learning, workshops, and lunch and learns.
• Employees may join the Public Service Pension Plan from the first day and receive services through the Employee and Family Assistance Plan.