Sales Operations Manager

Coordinate with Regional Sales Managers, Branch Heads, and Management for smooth execution of sales plans.

Monitor order flow, dispatch status, stock availability, and sales pipeline.

Ensure timely reporting from all sales locations.

Standardize sales processes and operational practices across branches.

Track sales KPIs and ensure compliance with organizational targets.

Act as the central coordination point between Sales, Marketing, Production, Supply Chain, Finance, and Management.

Assist management in pricing decisions, product launches, sales campaigns, and business initiatives.

Support new market expansion through research and sales planning.

Coordinate inter-departmental activities to improve operational efficiency.

Develop sales dashboards and performance scorecards.

Monitor productivity of sales teams and identify areas for improvement.

Analyze product-wise, territory-wise, and customer-wise performance.

Review sales expenses, profitability, and return on investment.

Present business insights and recommendations during management review meetings.

Track competitor activities, pricing strategies, product positioning, and market developments.

Collect and analyze market intelligence to support strategic decision-making.

Recommend business improvement initiatives based on market trends.

Prepare management presentations and business reports.

Maintain accurate sales databases and documentation.

Generate periodic reports on revenue, collections, inventory movement, and market performance.

Ensure data accuracy and timely submission of reports.

Graduate in any discipline. An MBA will be an added advantage.

Must have 8–12 years of experience in the Plywood Industry.

Strong understanding of dealer and distributor business models.

Experience in sales operations, business planning, MIS, commercial coordination, or sales analytics.

Strong analytical mindset with the ability to interpret large volumes of sales data.

Excellent knowledge of sales reporting and business performance metrics.

Advanced proficiency in Microsoft Excel, PowerPoint, and reporting tools.

Experience working with ERP/CRM systems is preferred.

Excellent communication, coordination, and stakeholder management skills.

Ability to work closely with senior leadership and support strategic business decisions.

Self-driven, detail-oriented, and capable of managing multiple priorities.

Willingness to travel occasionally based on business requirements.

Plywood

Laminates

MDF

Particle Board

Veneers

Flush Doors

Decorative Panels

Building Materials

Interior Products