Sales Manager
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Key skills for this role
About the Role
Sealy Mattress Middle East seeks an experienced Sales Manager to lead retail operations, drive revenue growth, and expand market share in the premium bedding segment. The role involves managing retail accounts, leading sales teams, and ensuring brand positioning across Middle East showrooms.
Key Skills for This Role
Responsibilities
- Drive retail sales targets across Middle East showrooms and multi brand dealer networks
- Develop strategic sales plans to expand Sealy’s market share in the premium bedding segment
- Analyze regional market trends and competitor activity to identify new retail growth opportunities
- Manage relationships with key retail accounts, distributors, and department store partners
- Ensure premium brand positioning and merchandising standards across all retail displays
- Optimize product mix, pricing strategies, and seasonal promotions to maximize store profitability
- Recruit, mentor, and manage a high performing team of retail store managers and sales consultants
- Conduct regular product and sales technique training to ensure excellent customer service
- Set clear performance KPIs and conduct regular evaluations to motivate sales staff
Requirements
- Bachelor's Degree in Business Administration, Marketing, or related field
- Minimum 10 years of retail experience in the bedding and mattresses industry
- Proven track record of managing multi location retail networks or regional dealer accounts in the Middle East
- Strong leadership, team building, and people management skills
- Fluency in English; Arabic is a significant advantage
- Male, 35 to 45 years old
- Saudi, Lebanese, or Yemeni national
Full Job Posting
Position Overview
- Job Title: Sales Manager
- Company: Sealy Mattress Middle East
- Location: Regional Head Office (Middle East)
- Department: Retail Sales & Business Development
- Employment Type: Full time
Key Responsibilities
- Drive retail sales targets across Middle East showrooms and multi brand dealer networks
- Develop strategic sales plans to expand Sealy’s market share in the premium bedding segment
- Analyze regional market trends and competitor activity to identify new retail growth opportunities
- Manage relationships with key retail accounts, distributors, and department store partners
- Ensure premium brand positioning and merchandising standards across all retail displays
- Optimize product mix, pricing strategies, and seasonal promotions to maximize store profitability
- Recruit, mentor, and manage a high performing team of retail store managers and sales consultants
- Conduct regular product and sales technique training to ensure excellent customer service
- Set clear performance KPIs and conduct regular evaluations to motivate sales staff
Requirements
- Bachelor’s Degree in Business Administration, Marketing, or a related field
- Master’s Degree (MBA) or equivalent postgraduate qualification is highly preferred
- Minimum of 10 years of retail experience specifically within the bedding and mattresses industry
- Proven track record of managing multi location retail networks or regional dealer accounts in the Middle East
- Demonstrated success in meeting or exceeding commercial sales targets in the luxury or premium home furnishings sector
- Strong leadership, team building, and people management skills
- Excellent negotiation, communication, and relationship building abilities
- Deep understanding of consumer behavior, retail operations, and merchandising in the bedding industry
- Fluency in English (Arabic is a significant advantage)
- Analytical mindset with proficiency in retail sales metrics and CRM software
- Male, 35 to 45 years old
- Saudi, Lebanese, or Yemeni national
Benefits
- Private Health Insurance
- Training & Development
- Performance Bonus
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