Sales Manager - Education Conference & Exhibition
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Key skills for this role
About the Role
Manage key accounts, cultivate relationships, achieve revenue targets, identify sales opportunities, and collaborate across departments in the Education sector.
Key Skills for This Role
Responsibilities
- Manage a portfolio of key accounts with five and six figure contract values
- Cultivate strong relationships with multiple senior stakeholders
- Achieve and exceed agreed show and personal revenue and profit targets
- Identify new sales opportunities and develop long term relationships
- Collaborate with content, marketing, and sales teams
Requirements
- 6+ years of B2B conference and exhibition sponsorship sales experience
- Strong knowledge of the education sector
- Proven ability to meet and exceed ambitious sales targets
- Experience training salespeople and developing methodology
Full Job Posting
Key Accountabilities
- Managing a portfolio of key accounts with five and six figure contract value effectively
- Cultivate strong relationships with multiple senior stakeholders with a consultative approach
- Achieving and exceeding agreed show and personal revenue and profit targets
- Undertaking research to understand the market objectives, aims and ambitions of your client base
- To work closely with and within each business to identify its aims, objectives and requirements
- Tailor opportunities available, creating strong partnership propositions
- To identify new sales opportunities and develop them into long term relationships
- Work closely with other departments, content, marketing, and sales to operate as one team.
- Open to taking on leadership and support of leadership roles on occasion
- Open to mentoring others
- Attend events and liaising with exhibitor and sponsor clients onsite to ensure that their contract is fulfilled and all their concerns and needs are addressed.
- Keep up to date via a wide range of material including various industry publications relevant to the topic areas and audiences of assigned conferences for developments and trends in the industry.
Qualifications, Experience, & Skills
- Extensive experience (6 years) in B2B conference and exhibition sponsorship sales, which should mainly and/or most recently have occurred within the Education sector
- Strong knowledge of and familiarity with the dynamics throughout the traditional Education sector and, ideally, in new areas of renewable Education
- A solid understanding of the Education market from both commercial and technical perspectives
- Previous senior responsibility for ambitious sales targets, demonstrating ability to consistently meet and exceed these targets
- Previous experience having trained salespeople and having developed a methodology/material that are instrumental in this process
- Ability and proven experience of working with a wide range of cultures
Personal Attributes
- Customer Focused
- Hard working
- Studious
- Respectful
- Collaborative
- Proactive
- Efficient
- Effective
- Entrepreneurial
- Professional
- Disciplined
- Positive
Technical Abilities
- Sales ability: questioning skills, proposal writing, objection handling, urgency, presentation skills, closing, building value, negotiating
- Pipeline management/forecasting
- Sales planning: lead sourcing, researching, market mapping, positioning
- Business Insight: market/industry, product, customer
- IT Skills: MS Office, CRM systems
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