Marketing Manager
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Key skills for this role
About the Role
Plan and execute integrated marketing campaigns, drive lead generation, analyze performance metrics, and collaborate across functions to enhance audience engagement.
Key Skills for This Role
Full Job Posting
Key Accountabilities
- Plan and execute integrated marketing campaigns targeting the European energy and industrial market
- Drive exhibitor, sponsor and delegate acquisition in line with commercial objectives
- Own and maintain the end-to-end marketing plan across all phases of the event lifecycle
- Deliver multi-channel campaigns across digital, print and experiential platforms, ensuring consistency and performance
- Develop high-impact, locally relevant content (including case studies and success stories) to strengthen market credibility
- Track industry trends across energy and manufacturing to inform messaging, positioning and content strategy
- Support the Head of Marketing in the development of campaign assets and creative execution
Performance Metrics
- Use Monday.com to manage campaign delivery, ensuring all activities are executed on time and aligned to KPIs
- Track and report weekly on performance, completed activities and upcoming priorities
- Work closely with sales teams to drive exhibitor and sponsorship lead generation and pipeline growth
- Partner with conference production to translate content and themes into high-impact marketing campaigns
- Collaborate with digital and content agencies teams to deliver integrated campaigns with measurable outcomes
Data-Driven Strategy
- Build and continuously refine audience data sets to strengthen targeting, segmentation and campaign performance
- Leverage market research, attendee profiling and analytics to shape messaging and audience strategy
- Implement real-time performance tracking, optimising campaigns based on actionable insights
- Analyse campaign and audience data to maximise engagement, conversion and ROI
- Establish and maintain a structured, cyclical data strategy in collaboration with internal data teams
- Translate attendee feedback and performance data into clear recommendations to improve future campaigns
Networking & Engagement
- Promote and manage unique event features such as the Energy Club, Energy Security Forum, Energy-Industry Matchmaking, and more to the local market to ensure attendance.
- Design marketing campaigns that emphasize the networking, collaboration, and partnership opportunities available at the event.
Cross-Functional Collaboration
- Act as the key point of coordination between marketing and specialist functions, including Digital, CRM and analytics
- Ensure alignment with dmg events global portfolio, maintaining consistency in brand, messaging and strategic objectives
Media & Pr
- Manage media partnerships and on-site media activity to maximise visibility and coverage
- Monitor media performance and sentiment throughout the campaign, adjusting strategy in real time
- Use insights to inform press releases and communications, ensuring relevance to both global positioning and local market priorities
- Develop and maintain key marketing materials, including the Exhibitor Guide, website content and brochures
- Oversee marketing-related event platforms, including registration systems, mobile apps and networking tools
- Activate advocacy and partner networks to extend campaign reach and audience engagement
Post-Event Engagement Plans
- Use attendee feedback and analytics to shape targeted campaigns for Europe Energy Week 2028
- Prepare and present a full post-event report
- Create a Post Event Report brochure for sharing with key clients within 4 weeks of event closing
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