Deputy Head of Marketing

Brand strategy and event positioning

oversee the execution of the events brand strategy to maintain its leadership in the global energy industry

Ensure consistent and impactful branding across all marketing channels and touchpoints

Strengthen the events reputation through high-impact marketing initiatives and campaign activations

Audience acquisition and engagement

Lead the development and execution of data-driven marketing campaigns to attract key target groups, including visitors, delegates and exhibitors

Utilise digital marketing, automation and analytics to optimise customer journeys and improve conversion rates

Monitor campaign effectiveness, adjusting strategy based on performance insights

Commercial and partnership marketing

Work closely with commercial teams to develop marketing initiatives that support revenue growth

Oversee the development, negotiation and fulfilment of partnership agreements with media partners, industry associations and stakeholders

Foster relationships with key industry bodies, government entities and regulators to enhance event credibility

Digital transformation and data strategy

Lead the events digital marketing strategy, incorporating search engine marketing, paid social, CRM and marketing automation

Oversee website management, content development and UX optimisation to enhance customer engagement

Ensure robust database management and audience segmentation to improve targeting and campaign performance

Marketing performance and competitor analysis

Establish key performance indicators (KPIs) and reporting frameworks to measure marketing effectiveness

Conduct market research and audience insights studies to inform strategic decisions

Monitor competitive activity and identify opportunities for differentiation

This role is central to the events commercial success and global reputation.

The Deputy Head of Marketing will work closely with the conference production, exhibition sales and sponsorship teams to drive lead generation and conversions.

Collaboration will extend beyond the events team, involving partnerships with digital, data, technology and external agencies to deliver integrated marketing campaigns.

The role requires balancing leadership with hands-on execution, ensuring marketing efforts contribute directly to revenue, audience growth and brand positioning.