Sales Manager
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Key skills for this role
About the Role
BD SELECT seeks an experienced Sales Manager with a strong FMCG or Food & Beverage background to drive revenue growth across Dubai and the GCC. The role involves developing sales strategy, leading a team, and building relationships with distributors and key accounts.
Key Skills for This Role
Responsibilities
- Develop and execute the sales strategy to achieve revenue, volume, and profitability targets across Dubai and the GCC
- Manage, coach, and motivate a sales team to meet and exceed individual and collective targets
- Build and maintain strong relationships with distributors, wholesalers, retailers, and key food service accounts (HORECA)
- Identify and win new business opportunities, channels, and accounts within the FMCG / F&B sector
- Negotiate trade terms, pricing, promotions, and annual agreements with key customers
- Monitor market trends, competitor activity, and consumer demand to adjust plans
- Manage the sales pipeline and forecasting, and deliver accurate reporting to senior management
- Work closely with marketing, supply chain, and finance to ensure product availability and smooth execution
- Oversee route to market, distribution coverage, and merchandising standards across the territory
- Control the sales budget and ensure strong return on trade spend and promotional investment
Requirements
- Minimum 5 years of sales experience in FMCG or Food & Beverage / food service sector
- Strong knowledge of UAE and wider GCC market, channels, and customer base
- Demonstrated track record of meeting and exceeding sales targets
- Experience managing distributors, retail, and/or HORECA channels
- Proven people management experience leading a sales team
- Fluent English with excellent communication and negotiation skills
- Bachelor's degree in Business, Sales, Marketing, or related field (or equivalent experience)
- Valid UAE driving licence
Full Job Posting
About the Role
- We are seeking an experienced Sales Manager with a strong FMCG or Food & Beverage / food service background to drive revenue growth across Dubai and the wider GCC.
- Based in Dubai, you will own the sales strategy for your portfolio, lead and develop a sales team, and build lasting relationships with distributors, retailers, and key accounts.
- This is a target driven, high ownership role for a commercially sharp manager who knows the UAE and GCC market inside out.
Key Responsibilities
- Develop and execute the sales strategy to achieve revenue, volume, and profitability targets across Dubai and the GCC.
- Manage, coach, and motivate a sales team to meet and exceed individual and collective targets.
- Build and maintain strong relationships with distributors, wholesalers, retailers, and key food service accounts (HORECA).
- Identify and win new business opportunities, channels, and accounts within the FMCG / F&B sector.
- Negotiate trade terms, pricing, promotions, and annual agreements with key customers.
- Monitor market trends, competitor activity, and consumer demand to adjust plans and stay ahead.
- Manage the sales pipeline and forecasting, and deliver accurate reporting to senior management.
- Work closely with marketing, supply chain, and finance to ensure product availability and smooth execution.
- Oversee route to market, distribution coverage, and merchandising standards across the territory.
- Control the sales budget and ensure strong return on trade spend and promotional investment.
Required Qualifications & Experience
- Minimum 5 years of sales experience, with proven success in the FMCG or Food & Beverage / food service sector.
- Strong knowledge of the UAE and wider GCC market, channels, and customer base.
- Demonstrated track record of meeting and exceeding sales targets and growing accounts.
- Experience managing distributors, retail, and/or HORECA channels.
- Proven people management experience leading a sales team.
- Fluent English — excellent communication and negotiation skills.
- Bachelor's degree in Business, Sales, Marketing, or a related field (or equivalent experience).
- Valid UAE driving licence.
Preferred / Nice to Have
- Working knowledge of Salesforce or a similar CRM (a plus, but not mandatory).
- Arabic language skills (spoken and/or written).
- Existing network of distributor and key account contacts in the UAE / GCC.
- Experience launching new products or entering new markets.
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