Sales Manager
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Key skills for this role
About the Role
To be fully responsible for the revenue generation of the exhibition stands and sponsorship packages to achieve agreed sales targets for your event. Sell exhibition space and sponsorships in accordance with set targets to ensure the revenue budget is achieved.
Key Skills for This Role
Full Job Posting
Job Description
- To be fully responsible for the revenue generation of the exhibition stands and sponsorship packages to achieve agreed sales targets for your event.
- Sell exhibition space and sponsorships in accordance with set targets to ensure the revenue budget is achieved.
- Working with the Event Director to support the management of a network of overseas sales agents who sell exhibition stand and sponsorship and to achieve agreed sales target.
- To seek out, consider and evaluate new business opportunities.
- Monitor sales figures and reporting on a weekly, monthly and quarterly basis to enable senior management to be updated on the progress of the show and sponsorships.
- Regularly and frequently review and monitor competitive publications/exhibitions and identify new leads to ensure that sales opportunities are developed and maximized.
- Maintain regular contact and visit existing and potential clients to ensure current and new business is developed.
- Visit exhibitions and other events in order to contact current clients and develop relations with potential clients.
- Identify and develop new business opportunities by organic growth/new product development in order that the revenue is maximized.
- Establish substantial relationships throughout the marketplace in order to become aware of new business/acquisition opportunities.
- Together with the Event Director and Marketing Manager, assist in developing a marketing strategy to generate maximum exhibitor participation, visitor and exhibitor attendance figures.
- Reporting and administration:
- Update all activities and contacts on Salesforce (CRM System).
- Load bookings into Salesforce.
- Submit a weekly pipeline report ahead of the pipeline meeting.
- Report back weekly in a pipeline meeting.
Qualifications
- Minimum 3-5 years of B2B experience within the events industry.
- Familiarity in selling construction and design products/services is a plus.
- Excellent communication in English (written and spoken).
- Ability to communicate effectively and efficiently with a wide variety of clients and partners across multiple mediums, including phone, email, and face-to-face meetings.
- Highly motivated, and ambitious, a desire to take ownership and responsibility to ensure the best outcome.
- Ability to work towards KPIs, using them as a motivational tool to hit and exceed targets.
- Adaptable and collaborative nature, working with colleagues across the team.
- Ability to travel within the region as required.
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