Sales Manager – Catering & Institutional
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Key skills for this role
About the Role
Ghezaa Food Service seeks a Sales Manager to lead the Catering & Institutional segment in Jeddah, delivering cost-efficient supply solutions at scale. The role involves managing bulk contracts, multi-site accounts, and a team of Account Managers.
Key Skills for This Role
Responsibilities
- Deliver cost efficient, reliable supply solutions at scale
- Build long term partnerships with institutional clients across KSA
- Manage Account Managers and drive field execution discipline
- Handle pricing and cost management, margin control per account
- Coordinate supply chain and delivery with operational alignment
Requirements
- 7–10+ years experience in catering and institutional segment sales
- Strong handling of protein, pantry / dry goods, frozen, and dairy
- Experience with catering companies, hospitals, schools / universities, or corporate dining
- Proven track record managing bulk contracts and multi site accounts
- Comfortable negotiating pricing, rebates, and volume agreements
- Solution driven selling approach
- Structured, KPI driven mindset
- Strong team leadership and coaching skills
- Willing to travel within KSA
Full Job Posting
About Ghezaa
- Ghezaa is a regional F&B distribution leader under the GFS Group, operating across the Middle East & Africa.
- We represent 50+ exclusive international brands spanning proteins, dairy, beverages, bakery, and packaging — serving HoReCa, Retail, Industrial, and Special Projects.
- We are hiring a Sales Manager – Catering & Institutional to lead high volume, efficiency driven accounts.
Your Accounts
- Catering companies
- Hospitals & healthcare
- Schools & universities
- Corporate dining
Categories You Will Sell Across
- Protein Solutions
- Pantry & Kitchen Essentials
- Frozen & Convenience Solutions
- Dairy Solutions
Your Mission
- Deliver cost efficient, reliable supply solutions at scale — and build the long term partnerships that make Ghezaa the preferred partner for institutional clients across KSA.
Performance Framework
- 50% > Volume Growth: Revenue from bulk accounts, Expansion across multi site contracts, New institutional accounts
- 20% > Account Expansion: Multi site penetration, Long term supply agreements
- 15% > Pricing & Cost Management: Competitive pricing execution, Margin control per account
- 10% > Team Management: Managing Account Managers, Field execution discipline
- 5% > Operational Alignment: Supply chain and delivery coordination
Experience
- 7–10+ years experience in catering and institutional segment sales
- Strong handling of protein, pantry / dry goods, frozen, and dairy
- Experience with catering companies, hospitals, schools / universities, or corporate dining
- Proven track record managing bulk contracts and multi site accounts
- Comfortable negotiating pricing, rebates, and volume agreements
- Solution driven selling approach
- Structured, KPI driven mindset
- Strong team leadership and coaching skills
- Willing to travel within KSA
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