Sales Manager – Bakeries & Pastry
Job Fit Check
Base Career helps you apply smarter for this job.
Key skills for this role
About the Role
Ghezaa Food Service is hiring a Sales Manager to lead the Bakeries & Pastry segment. You will drive product adoption through technical selling, manage account managers, and build long-term client relationships.
Key Skills for This Role
Responsibilities
- Drive product adoption through technical selling and build long term relationships with production driven clients
- Achieve revenue growth targets: category growth within bakery accounts, SKU penetration, multi location expansion
- Develop technical account relationships: work closely with chefs and production teams, drive product trials and adoption
- Lead and coach Account Managers in technical selling approach
- Manage pricing and supply agreements, margin management
- Track bakery trends and new concepts for market intelligence
Requirements
- 7–10+ years experience in bakery and pastry segment sales
- Strong command of flour & mixes, cream & dairy, fillings & glazes, chocolate, bakery ingredients
- Experience with artisan bakeries, pastry chains, or industrial bakeries
- High level of technical involvement — product trials and recipes
- Proven ability to work with culinary or technical teams
- Comfortable negotiating pricing, rebates, and volume agreements
- Solution based selling approach
- Structured, KPI driven mindset
- Strong team leadership and coaching skills
- Willing to travel within KSA
Full Job Posting
About Ghezaa
- Ghezaa is a regional F&B distribution leader under the GFS Group, operating across the Middle East & Africa.
- We represent 50+ exclusive international brands spanning proteins, dairy, beverages, bakery, and packaging — serving HoReCa, Retail, Industrial, and Special Projects.
Role Overview
- We are hiring a Sales Manager – Bakeries & Pastry to lead one of the most technical and relationship driven segments.
- This role requires deep product understanding, technical selling, and the ability to earn trust with production driven clients.
Your Accounts
- Bakeries & artisan concepts
- Pastry chains
- Dessert concepts
Categories You Will Sell Across
- Bakery & Pastry Solutions
- Dairy & Cream Solutions
- Beverage & Coffee Solutions
- Convenience & Ready Solutions
Your Mission
- Drive product adoption through technical selling and build long term relationships with production driven clients who demand expertise, not just supply.
Performance Framework
- 45% > Revenue Growth: Category growth within bakery accounts, SKU penetration across clients, Multi location expansion
- 20% > Technical Account Development: Working closely with chefs and production teams, Driving product trials and adoption
- 20% > Team Leadership: Managing Account Managers, Coaching technical selling approach
- 10% > Commercial Execution: Pricing and supply agreements, Margin management
- 5% > Market Intelligence: Tracking bakery trends and new concepts
Experience
- 7–10+ years experience in bakery and pastry segment sales
- Strong command of flour & mixes, cream & dairy, fillings & glazes, chocolate, bakery ingredients
- Experience with artisan bakeries, pastry chains, or industrial bakeries
- High level of technical involvement — product trials and recipes
- Proven ability to work with culinary or technical teams
- Comfortable negotiating pricing, rebates, and volume agreements
- Solution based selling approach
- Structured, KPI driven mindset
- Strong team leadership and coaching skills
- Willing to travel within KSA
Apply for this job in 1 click
Skip the repetitive application forms
Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.
Trusted by over 500,000 job seekers on Base Career
More from this employer
More jobs at Ghezaa Food Service
Foodservice Barista Specialist
Riyadh, KSA
Ghezaa Food Service is hiring a Foodservice Barista Specialist to drive beverage category growth, build beverage programs, and train teams across HoReCa clients in KSA. Candidates need 1-5+ years barista experience, stro
Sales Manager – RECA
Jeddah, KSA
Ghezaa Food Service seeks a Sales Manager to lead the RECA segment in Jeddah, driving volume growth and account expansion across restaurant groups, café chains, and coffee brands. The role involves managing a team, acqui
Sales Manager – Catering & Institutional
Jeddah, KSA
Ghezaa Food Service seeks a Sales Manager to lead the Catering & Institutional segment in Jeddah, delivering cost-efficient supply solutions at scale. The role involves managing bulk contracts, multi-site accounts, and a
Foodservice Key Accounts Manager
Riyadh, KSA
About Ghezaa Ghezaa is a regional F&B distribution leader under the GFS Group, operating across the Middle East & Africa. We represent 50+ exclusive international brands spanning proteins, dairy, beverages, bakery, and p
Foodservice Key Accounts Manager
Jeddah, KSA
About Ghezaa Ghezaa is a regional F&B distribution leader under the GFS Group, operating across the Middle East & Africa. We represent 50+ exclusive international brands spanning proteins, dairy, beverages, bakery, and p
Sales Manager – Hotels & Fine Dining
Jeddah, KSA
About Ghezaa Ghezaa is a regional F&B distribution leader under the GFS Group, operating across the Middle East & Africa. We represent 50+ exclusive international brands spanning proteins, dairy, beverages, bakery, and p
Foodservice Barista Specialist
Riyadh, KSA
Sales Manager – RECA
Jeddah, KSA
Sales Manager – Catering & Institutional
Jeddah, KSA
Foodservice Key Accounts Manager
Riyadh, KSA
Foodservice Key Accounts Manager
Jeddah, KSA
Sales Manager – Hotels & Fine Dining
Jeddah, KSA