Sales Executive - HoReCa (Consumer).

Job Purpose

Key Responsibilities

• Sales performance: Achieve and exceed sales targets by developing and implementing effective sales strategies.
• Client relationship management: Build and maintain strong relationships with new and existing clients, ensuring high levels of customer satisfaction.
• Business development: Identify new business opportunities and generate leads within the HoReCa sector.
• Product demonstrations and presentations: Conduct on-site visits to showcase product features and benefits of coffee machines and related equipment.
• Negotiation and closing: Prepare sales proposals, negotiate pricing, and close deals to meet or exceed sales targets.
• Market expertise: Stay updated on industry trends, competitor activities, and new product developments.
• Reporting and administration: Maintain accurate sales records, use CRM tools, and provide timely sales reports and forecasts to management.
• Event participation: Represent the brand professionally at trade shows, exhibitions, and other industry events.
• Collaboration: Work with internal teams, such as marketing and technical support, to ensure customer satisfaction and effective after-sales service.

Experience, Qualifications and Skills

• Bachelor's degree in Business, Marketing, or a related field is often preferred.
• 3-4 years of experience in sales, preferably within the HORECA industry / Coffee & Coffee Equipment.
• Should have work experience in premium coffee brands / Illy, Lavazza, Cage Vergano/ or well-known Italian brands.
• Well connected with the network of hotels chains procurement and Food Beverage Managers.
• Excellent communication, negotiation, and presentation skills.
• Strong understanding of the HoReCa market and industry dynamics.
• Ability to manage a sales pipeline and use CRM software.
• Demonstrated ability to achieve sales targets.
• Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint) and ERP systems.