Sales Enablement Manager, National AI & Emerging Technology (14 Month Contract)
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Key skills for this role
About the Role
KPMG Canada seeks a Sales Enablement Manager to operationalize the national AI Go-To-Market program. You will develop sales materials, manage pipeline reporting, and support revenue growth.
Key Skills for This Role
Responsibilities
- Develop sales materials such as pitch decks, one pagers, and talk tracks tailored to priority industries and buyer personas.
- Maintain centralized credentials (case studies, references) and coordinate updates with sectors, alliances, and delivery teams.
- Create and maintain templated proposal content for AI offering narratives, differentiators, and value cases.
- Partner with marketing to package firm and alliance thought leadership into sales ready assets.
- Establish version control and quality standards for AI GTM content.
- Manage end to end initiatives to support the national AI GTM strategy.
- Collect win/loss insights and engagement feedback to refine offerings and messaging.
- Partner with account teams to identify and progress AI opportunities and door openers.
- Own the national AI pipeline view, structure dashboards, track sourced/influenced pipeline, and publish regular reports.
- Drive CRM hygiene on AI tags/attributes to ensure accurate reporting and attribution.
Requirements
- 5 8+ years in GTM, sales enablement, pursuits/proposals, or product marketing within professional services or B2B technology
- Bachelor's degree in business, marketing, or related field
- Demonstrated ability to build winning proposal/pitch content and credential libraries
- Familiarity with AI/analytics concepts
- Revenue operations acumen: pipeline metrics, stage conversion, forecasting
- Excellent communication skills (written, visual, verbal)
- Fluency in English
Full Job Posting
Overview
- KPMG in Canada is scaling its national AI Go To Market program to help client teams originate, shape, and win AI work across priority sectors and accounts.
- Reporting to the Managing Director of AI Enablement, the Sales Enablement Manager will operationalize GTM plans, build high impact sales enablement content, and turn market demand into measurable pipeline and revenue.
What You Will Do
- Develop sales materials: pitch decks, one pagers, talk tracks tailored to priority industries and buyer personas.
- Maintain centralized credentials (case studies, references) and coordinate updates with sectors, alliances, and delivery teams.
- Build proposal content: templated content for AI offering narratives, differentiators, and value cases.
- Partner with marketing to package thought leadership into sales ready assets.
- Establish version control and quality standards for AI GTM content.
- Manage end to end initiatives to support the national AI GTM strategy.
- Support the AI GTM Team: schedule meetings, prepare reports, manage action items.
- Collect win/loss insights and engagement feedback to refine offerings and messaging.
- Partner with account teams to identify and progress AI opportunities and door openers.
- Own the national AI pipeline view: structure dashboards, track sourced/influenced pipeline, monitor stage health and conversion.
- Drive CRM hygiene on AI tags/attributes to ensure accurate reporting and attribution.
What You Bring To The Role
- 5 8+ years in GTM, sales enablement, pursuits/proposals, or product marketing within professional services or B2B technology.
- Bachelor's degree in business, marketing, or related field (MBA or equivalent experience an asset).
- Demonstrated ability to build winning proposal/pitch content and credential libraries.
- Familiarity with AI/analytics concepts and how buyers adopt AI.
- Revenue operations acumen: pipeline metrics, stage conversion, forecasting rhythms; comfort with dashboards/BI and CRM hygiene.
- Excellent communication (written, visual, and verbal) and ability to translate complex AI topics into client friendly value.
- Portfolio of proposal/sales assets and examples of pipeline reporting or GTM dashboards preferred.
- Experience tailoring AI offers by sector or function; exposure to alliance ecosystems considered an asset.
- Working knowledge of BI tools (e.g., Power BI) and CRM (e.g., Salesforce) reporting for pipeline/attribution.
Pay Range Information
- Expected base salary range: CAD 74,000 to CAD 111,000, eligible for bonus awards.
- Determination based on location, skills & competencies, and unique qualifications.
Workplace
- KPMG places value on in person collaboration; successful candidate expected to meet with stakeholders in person at nearest KPMG office.
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