Sales Enablement Manager, National AI & Emerging Technology (14 Month Contract)
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Key skills for this role
About the Role
KPMG Canada is hiring a Sales Enablement Manager for a 14-month contract to operationalize AI Go-To-Market plans, build sales enablement content, and drive pipeline growth. The role requires 5-8+ years in GTM, sales enablement, or product marketing, with familiarity in AI concepts and revenue operations.
Key Skills for This Role
Responsibilities
- Develop sales materials including pitch decks, one pagers, and talk tracks tailored to priority industries and buyer personas
- Maintain centralized credentials (case studies, references) and coordinate updates with sectors, alliances, and delivery teams
- Create and maintain templated proposal content for AI offering narratives, differentiators, and value cases
- Partner with marketing to package thought leadership into sales ready assets
- Establish version control and quality standards for AI GTM content
- Operationalize the national AI GTM strategy, ensuring timely delivery of materials and projects
- Collect win/loss insights and engagement feedback to refine offerings and messaging
- Partner with account teams to identify and progress AI opportunities
- Own the national AI pipeline view, structure dashboards, track sourced/influenced pipeline, and publish regular reports
- Drive CRM hygiene on AI tags/attributes to ensure accurate reporting and attribution
Requirements
- 5–8+ years in GTM, sales enablement, pursuits/proposals, or product marketing within professional services or B2B technology
- Bachelor’s degree in business, marketing, or related field
- Demonstrated ability to build winning proposal/pitch content and credential libraries
- Familiarity with AI/analytics concepts and how buyers adopt AI
- Revenue operations acumen: pipeline metrics, stage conversion, forecasting rhythms
- Excellent communication (written, visual, and verbal) and ability to translate complex AI topics into client friendly value
- Fluency in English (written and oral)
Full Job Posting
Overview
- At KPMG in Canada, our people bring their unique perspectives to Canada’s most important challenges.
- We are scaling our national AI Go To Market (GTM) program to help our client teams originate, shape, and win AI work across priority sectors and accounts.
- Reporting to the Managing Director of AI Enablement, the Sales Enablement Manager will operationalize GTM plans, build high impact sales enablement content, and turn market demand into measurable pipeline and revenue.
What You Will Do
- Develop sales materials: Produce pitch decks, one pagers, and talk tracks tailored to priority industries and buyer personas.
- Credential development: Maintain centralized credentials (case studies, references, “tombstones”) and coordinate updates with sectors, alliances, and delivery teams.
- Build proposal content: Create and maintain templated proposal content for AI offering narratives, differentiators, and value cases.
- Thought leadership packaging: Partner with marketing to package firm and alliance thought leadership into sales ready assets.
- Asset governance: Establish version control and quality standards for AI GTM content.
- Operationalize the plan: Manage end to end initiatives to support the national AI GTM strategy.
- Support the AI GTM Team: Work with AI GTM Chair to schedule meetings, prepare reports and manage action items.
- Feedback loop: Collect win/loss insights and engagement feedback to refine offerings, messaging, and enablement needs.
- Opportunity creation: Partner with account teams to identify and progress AI opportunities.
- Pipeline reporting: Own the national AI pipeline view—structure dashboards, track sourced/influenced pipeline, monitor stage health and conversion.
- Forecast hygiene: Drive CRM hygiene on AI tags/attributes to ensure accurate reporting and attribution.
What You Bring To The Role
- 5–8+ years in GTM, sales enablement, pursuits/proposals, or product marketing within professional services or B2B technology.
- Bachelor’s degree in business, marketing, or related field (MBA or equivalent experience an asset).
- Demonstrated ability to build winning proposal/pitch content and credential libraries, strong editorial sense and story lining.
- Familiarity with AI/analytics concepts and how buyers adopt AI (use case framing, value hypotheses, risk/ethics themes).
- Revenue operations acumen: pipeline metrics, stage conversion, forecasting rhythms; comfort with dashboards/BI and CRM hygiene.
- Excellent communication (written, visual, and verbal) and the ability to translate complex AI topics into client friendly value.
- Portfolio of proposal/sales assets and examples of pipeline reporting or GTM dashboards preferred.
- Experience tailoring AI offers by sector or function; exposure to alliance ecosystems considered an asset.
- Hands on experience with proposal tooling and content libraries; working knowledge of BI tools (e.g., Power BI) and CRM (e.g., Salesforce) reporting.
- This position requires written and oral fluency in English.
Pay Range Information
- The expected base salary range for this position is CAD 74,000 to CAD 111,000 and may be eligible for bonus awards.
- KPMG offers a comprehensive and competitive Total Rewards program.
About KPMG
- KPMG in Canada is a proud equal opportunities employer committed to creating a respectful, inclusive and barrier free workplace.
- We embrace the use of artificial intelligence to enhance the candidate experience and streamline our recruitment processes.
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